CRM Marketing Lead — Multi-Channel Journeys

Confused.com; Cardiff; Hybrid; GBP 35,000 - 45,000; Part time

Benefits offered by this job

Discretionary yearly bonus

Work from home budget

Flexible holidays

Private medical cover

Free gym access

Training budget

Job summary

A UK comparison platform is seeking a CRM Executive to enhance customer engagement through innovative multi-channel user journeys. This role requires expertise in data management and a hands-on approach to CRM marketing. Ideal candidates will possess strong planning and organizational skills and experience with customer engagement platforms like Braze. The position offers a hybrid working model with excellent benefits including a discretionary bonus, generous leave policy, and professional development support.

Qualifications

• Hands-on email and CRM marketing experience is essential.
• Ability to work in a fast-paced, multi-channel environment.
• Strong planning skills required to manage multiple campaigns.

Responsibilities

• Developing and implementing automated customer journeys.
• Deploying tactical campaigns across various channels.
• Collaborating with stakeholders to optimize customer targeting.
• Identifying new opportunities for customer engagement.

Skills

Automated multi-channel user journeys

Data management and reporting

Strong relationship-building skills

Planning and organizational skills

Experience with Braze or similar CEP

Knowledge of automated lifecycle programs

Email HTML coding

Experience in insurance or finance

Retention and loyalty program experience

Tools

Google Analytics

Tableau

Job description

A UK comparison platform is seeking a CRM Executive to enhance customer engagement through innovative multi-channel user journeys. This role requires expertise in data management and a hands-on approach to CRM marketing. Ideal candidates will possess strong planning and organizational skills and experience with customer engagement platforms like Braze. The position offers a hybrid working model with excellent benefits including a discretionary bonus, generous leave policy, and professional development support.