BBC Creative U - 12 Week Masterclass

BBC Group and Public Services; Remote; GBP 60,000 - 80,000; Part time

Job summary

A leading broadcasting organization is offering a free 12-week online masterclass aimed at aspiring creatives from Black, Asian and minority ethnic backgrounds. This program will provide invaluable learning opportunities, including masterclasses with industry professionals, mentoring, and portfolio development. Candidates, aged 18+, will complete creative challenges to showcase their talents. Note that this masterclass is unpaid and scheduled weekly on Tuesdays, starting in April 2026.

Qualifications

• Aged 18 or over by the start of the scheme.
• From a Black, Asian or minority ethnic background.
• Bursts with creative ideas.

Responsibilities

• Participate in a 12-week online masterclass.
• Complete 3 out of 4 creative challenges.

Job description

Job Closing Date: 17/02/2026

THE ROLE

HEY U?

Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!

WHAT IS BBC CREATIVE U?

It's your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We're passionate about building a diverse creative industry, and that's where you come in!

What will you get?

• Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
• A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
• The chance to create something amazing for your portfolio: From the brief, through to creation – you'll have our guidance!
• Valuable connections: Meet industry experts and fellow aspiring creatives.

WHAT ARE WE LOOKING FOR?

This is perfect for you if:

• You're 18+ and bursting with creative ideas (no experience needed!)
• You're from a Black, Asian and minority ethnic background
• Available virtually from 4-6pm each Tuesday starting 14th April 2026
• You want to learn from the best and get your foot in the industry door

INTERESTED?

We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don't worry, you don't need fancy equipment or to be an expert, just be you.

• Make a TikTok promoting yourself as person of the month (Mandatory)
• Rebrand your FAVOURITE celebrity into a drinks brand
• Convince UK teens that asparagus is a better alternative to vapes
• Write a scathing 1 * review of one of your group chats

READY TO APPLY?

Click ‘Apply Now’ and fill out the application form and send your submissions to 3 out of the 4 challenges above [e-mail] with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59.

You must complete BOTH of these steps for your application to be considered for this opportunity.

Please note, this masterclass is unpaid and online.

To be eligible for this scheme you must;

• Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration of the scheme.
• Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
• Be from a Black, Asian or minority ethnic background.
• Be available virtually from 4-6pm every Tuesday from the 14th April 2026 to attend the masterclass sessions.

The BBC is commitment to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact [e-mail] .

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.