B2B Performance Marketing & AI Enablement Lead

THG Ingenuity Ltd.; Manchester; In loco; GBP 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

THG Ingenuity in Manchester seeks a commercially minded Performance Marketing Manager (B2B) to strengthen marketing performance, insights and automation. You will own reporting, CRM dashboards and AI-enabled workflows to surface actionable insights and improve pipeline and revenue.

The role combines strong analytics with practical AI applications across campaigns, attribution, and revenue visibility, requiring experience with CRM platforms and data-driven decision making.

Competenze

• Experience in B2B marketing performance management, marketing operations, CRM, marketing analytics or a similar role.
• Experience creating and managing dashboards, reports and automated performance views.
• Practical experience working with CRM and marketing technology platforms.
• Strong understanding of the B2B marketing funnel, lead management, attribution, pipeline and revenue contribution.
• Ability to analyse data, identify meaningful insight and translate it into clear commercial recommendations.
• Experience using AI tools to improve workflows, reporting, research, analysis or marketing productivity.
• Experience building AI agents, skills, automations or repeatable AI-enabled processes would be highly desirable.
• Strong spreadsheet, data analysis and visualisation skills.
• Comfortable working in a fast-paced environment with multiple markets, propositions and stakeholders.

Mansioni

• Marketing performance and optimisation: Own the reporting and analysis of B2B marketing performance across campaigns, channels, markets and propositions.
• Create clear, automated dashboards that track key metrics including leads, MQLs, SQLs, pipeline, revenue contribution, conversion rates, cost efficiency and campaign ROI.
• Establish a consistent approach to weekly, monthly and quarterly performance reporting.
• Translate data into clear recommendations that improve campaign performance, channel investment and marketing effectiveness.
• Identify trends, anomalies and opportunities across website, paid media, CRM, email, events, content and account-based marketing activity.
• Work closely with marketing and sales to improve lead quality, funnel progression, attribution and revenue visibility.
• Support budget optimisation by assessing channel performance and return on investment.
• Act as the central point of expertise for marketing performance, CRM reporting and AI-enabled marketing operations.

Descrizione del lavoro

THG Ingenuity in Manchester seeks a commercially minded Performance Marketing Manager (B2B) to strengthen marketing performance, insights and automation. You will own reporting, CRM dashboards and AI-enabled workflows to surface actionable insights and improve pipeline and revenue.

The role combines strong analytics with practical AI applications across campaigns, attribution, and revenue visibility, requiring experience with CRM platforms and data-driven decision making.