Demand Gen Leader: AI-Driven Growth for B2B SaaS

Identify Solutions; Lancashire; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

Identify Solutions in Greater Manchester is seeking a Head of Demand Generation to build and execute a strategic, revenue-driven marketing function. You will own pipeline targets, drive ABM and lifecycle programmes, and partner with Sales and Customer Success to accelerate growth.

The role emphasizes AI-enabled decision-making, marketing ROI, and a data-driven culture within a PE-backed software environment.

Qualifications

• Experience leading a Demand Generation, Growth Marketing or Revenue Marketing function within B2B SaaS.
• Ownership of pipeline and revenue targets.
• Strong track record of delivering measurable commercial growth.
• Experience building or scaling demand generation teams and capabilities.
• Strong ABM and lifecycle marketing expertise.
• Marketing attribution, RevOps and performance measurement experience.
• Excellent stakeholder management and alignment with Sales teams.
• Experience operating in high-growth, PE-backed environments.
• A genuine interest in using AI to improve marketing performance and efficiency.

Responsibilities

• Own and execute demand generation strategy across acquisition and customer growth.
• Build and scale ABM and lifecycle marketing programmes.
• Drive revenue-focused marketing performance and attribution.
• Partner with Sales and Customer Success on revenue growth initiatives.
• Lead and develop a growing demand generation function.
• Oversee marketing technology, automation and reporting frameworks.
• Improve conversion rates, acquisition economics and marketing ROI.
• Build a data-driven culture with outcomes-based decisions.

Skills

Demand generation

Growth marketing

ABM

Lifecycle marketing

Marketing attribution

RevOps

Stakeholder management

PE-backed

AI in marketing

Job description

Identify Solutions in Greater Manchester is seeking a Head of Demand Generation to build and execute a strategic, revenue-driven marketing function. You will own pipeline targets, drive ABM and lifecycle programmes, and partner with Sales and Customer Success to accelerate growth.

The role emphasizes AI-enabled decision-making, marketing ROI, and a data-driven culture within a PE-backed software environment.