Demand Gen Leader: AI-Driven Growth for B2B SaaS

Identify Solutions

Lancashire

Hybrid

GBP 80,000 - 100,000

Full time

4 days ago

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Job summary

Identify Solutions in Greater Manchester is seeking a Head of Demand Generation to build and execute a strategic, revenue-driven marketing function. You will own pipeline targets, drive ABM and lifecycle programmes, and partner with Sales and Customer Success to accelerate growth.

The role emphasizes AI-enabled decision-making, marketing ROI, and a data-driven culture within a PE-backed software environment.

Qualifications

Experience leading a Demand Generation, Growth Marketing or Revenue Marketing function within B2B SaaS.
Ownership of pipeline and revenue targets.
Strong track record of delivering measurable commercial growth.
Experience building or scaling demand generation teams and capabilities.
Strong ABM and lifecycle marketing expertise.
Marketing attribution, RevOps and performance measurement experience.
Excellent stakeholder management and alignment with Sales teams.
Experience operating in high-growth, PE-backed environments.
A genuine interest in using AI to improve marketing performance and efficiency.

Responsibilities

Own and execute demand generation strategy across acquisition and customer growth.
Build and scale ABM and lifecycle marketing programmes.
Drive revenue-focused marketing performance and attribution.
Partner with Sales and Customer Success on revenue growth initiatives.
Lead and develop a growing demand generation function.
Oversee marketing technology, automation and reporting frameworks.
Improve conversion rates, acquisition economics and marketing ROI.
Build a data-driven culture with outcomes-based decisions.