B2B Applied Analyst | Marketing Analytics & Insights

GCS Recruitment; Greater London; Hybrid; GBP 78,000 - 123,000; Full time

Job summary

GCS Recruitment is seeking an experienced B2B Applied Analyst in London to drive marketing performance insights across demand generation, ABM, paid media, email, events and web channels. Hybrid London location.

You will analyse campaign effectiveness, measure pipeline impact and build Power BI dashboards to deliver actionable insights that shape marketing strategy and investment decisions. This is a 6-month contract with a high-performing analytics team.

Qualifications

• 8+ years' experience in B2B Marketing Analytics
• Strong Demand Generation & ABM measurement experience
• Advanced Power BI, SQL, and Excel skills
• Experience with Salesforce, Dynamics, Adobe Analytics, or similar platforms
• Expertise in funnel analysis, attribution, conversion optimisation, and marketing performance reporting

Responsibilities

• Analyse campaign effectiveness across demand generation, ABM, paid media, email, events and web channels.
• Measure pipeline impact and translate insights into actionable marketing recommendations.
• Build Power BI dashboards to monitor performance and inform decisions.

Skills

B2B marketing analytics

Demand generation

ABM measurement

Power BI

SQL

Excel

Salesforce

Dynamics

Adobe Analytics

Funnel analysis

Attribution

Marketing reporting

Tools

Power BI

SQL

Excel

Salesforce

Dynamics

Adobe Analytics

Job description

We're looking for an experienced B2B Applied Analyst to drive marketing performance insights across demand generation, ABM, paid media, email, events, and web channels.

You’ll be responsible for analysing campaign effectiveness, measuring pipeline impact, building Power BI dashboards, and delivering actionable insights that influence marketing strategy and investment decisions.

B2B Applied Analyst | Marketing Analytics & Insights

London (Hybrid)

6-Month Contract

Key Skills:

• 8+ years' experience in B2B Marketing Analytics
• Strong Demand Generation & ABM measurement experience
• Advanced Power BI, SQL, and Excel skills
• Experience with Salesforce, Dynamics, Adobe Analytics, or similar platforms
• Expertise in funnel analysis, attribution, conversion optimisation, and marketing performance reporting

This is an excellent opportunity to join a high-performing analytics team and help shape data-driven marketing decisions in a global B2B environment.