AI-Driven B2B Marketing Specialist (Hybrid)

Confidential; Coventry; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Bonus program

Career progression

Job summary

Confidential is seeking a Marketing Executive in the UK with hybrid working options. You will drive hands-on marketing across content, campaigns, and digital channels for technical products, delivering impactful messaging and measurable ROI.

You’ll manage websites, lead-generation campaigns, and AI-powered workflows, with opportunities to influence product strategy and growth in a dynamic SME environment.

Qualifications

• 2+ years in B2B marketing with technical products or services.
• Hands-on use of AI in marketing; examples of tools/workflows built.
• Fluent copywriter with portfolio and clear messaging for technical propositions.
• Expertise across copywriting, graphic design, and digital marketing.
• Proven ability to contribute to marketing strategy with measurable campaigns.
• Structured, data-driven approach and strong organizational discipline.
• Direct, confident communicator who can deliver tough information clearly.

Responsibilities

• Produce content and materials: web content, collateral, case studies, newsletters, and notes for direct and channel sales.
• Maintain product manuals and FAQs, keeping content current.
• Manage integrated direct marketing campaigns: lists, messaging, workflows, and lead analysis.
• Develop and maintain company websites and microsites using WordPress and AI-assisted tech.
• Build AI tools/workflows to multiply team output (writing, design, research, analysis).
• Monitor, analyze, and report on campaign, website, and content performance to improve ROI.
• Support social campaigns and influence web presence strategy as needed.
• Contribute to product strategy, market analysis, pricing, and channel planning.

Skills

B2B marketing

AI in marketing

Copywriting

Digital marketing

Campaign management

Content production

SEO

PPC

Analytics

Education

Degree in a relevant field

Tools

WordPress

AI tools

Marketing automation

Job description

Confidential is seeking a Marketing Executive in the UK with hybrid working options. You will drive hands-on marketing across content, campaigns, and digital channels for technical products, delivering impactful messaging and measurable ROI.

You’ll manage websites, lead-generation campaigns, and AI-powered workflows, with opportunities to influence product strategy and growth in a dynamic SME environment.