Product Marketing Executive

Confidential; England; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Benefits

Job summary

Confidential is seeking a Product Marketing Executive to own B2B product marketing initiatives in a growing global software business. Hybrid/Remote role with 2-3 office days and 2-3 home-based days, offering £40,000-£50,000 plus benefits.

You will drive awareness, lead generation, customer engagement and product adoption across a portfolio of software solutions. You will collaborate with Product, Sales and Marketing teams, create compelling messaging, manage campaigns, and leverage AI-powered

Qualifications

• 1-2 years of experience in B2B software product marketing.
• Experience with AI-driven marketing platforms or using AI for market analysis and lead gen.
• Healthtech/healthcare sector experience is a plus.

Responsibilities

• Execute product marketing campaigns aligned to roadmaps and commercial goals.
• Support go-to-market initiatives for new product launches and enhancements.
• Develop product messaging, positioning and value propositions.

Skills

B2B marketing

Product marketing

AI marketing

Campaign management

Stakeholder management

Tools

HubSpot

Marketo

Salesforce

Dynamics

Job description

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based Software Organisation

£40,000 - £50,000 + Benefits

Are you a creative and data-driven B2 B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

• - Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• - Support go-to-market initiatives for new product launches and enhancements
• - Develop product messaging, positioning and value propositions
• - Create sales enablement content, presentations, customer-facing materials and marketing collateral
• - Drive demand generation activities and support lead nurturing programmes
• - Monitor campaign performance, ROI, conversion rates and pipeline contribution
• - Analyse marketing data and provide recommendations for continuous improvement
• - Track market trends, customer needs and competitive activity
• - Manage digital marketing assets and ensure content remains accurate and compliant
• - Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

• - Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
• - Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
• - Develop repeatable AI-assisted workflows to improve productivity and consistency
• - Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
• - Help promote AI best practices throughout the marketing organisation

You’ll ideally have:

• - 1-2 years' experience in B2 B software Product Marketing
• - Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
• - Healthtech/healthcare sector experience
• - Experience with one of HubSpot, Marketo, Salesforce or Dynamics
• - Strong communication and stakeholder management skills
• - Excellent organisational and project management capabilities