Product Marketing Executive

Acuro Associates Ltd; Woking; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Benefits

Job summary

Acuro Associates Ltd. is recruiting a Product Marketing Executive to own go-to-market for a growing software portfolio. The role involves partnering with Product Management, Sales and Marketing across international markets to drive awareness, engagement and product adoption.

Hybrid role (3 days in Woking, 2 days remote) with a £40,000 - £50,000 salary plus benefits. Ideal for a data-driven marketer with 1-2 years in B2B software marketing and familiarity with AI-enabled campaigns.

Qualifications

• 1-2 years of experience in B2B software product marketing.
• Practical experience with AI-driven marketing platforms and workflows.
• Healthtech/healthcare sector experience.
• Experience with marketing automation tools (HubSpot, Marketo, Salesforce, Dynamics).

Responsibilities

• Execute product marketing campaigns aligned to roadmaps and objectives.
• Develop product messaging, positioning and value propositions.
• Create sales enablement content and marketing collateral.
• Drive demand generation and lead nurturing programs.
• Monitor campaign ROI, conversion rates and pipeline impact.
• Analyse marketing data and provide improvement recommendations.
• Collaborate with Product, Sales and Marketing across markets.

Skills

B2B software marketing

AI marketing platforms

Healthtech experience

Marketing automation tools

Tools

HubSpot

Marketo

Salesforce

Dynamics

Job description

Product Marketing Executive

Hybrid (3 days Woking office, 2 days home based | Software/SaaS/Healthtech)

£40,000 - £50,000 + Benefits

Are you a creative and data-driven B2B product marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• Support go-to-market initiatives for new product launches and enhancements
• Develop product messaging, positioning and value propositions
• Create sales enablement content, presentations, customer-facing materials and marketing collateral
• Drive demand generation activities and support lead nurturing programmes
• Monitor campaign performance, ROI, conversion rates and pipeline contribution
• Analyse marketing data and provide recommendations for continuous improvement
• Track market trends, customer needs and competitive activity
• Manage digital marketing assets and ensure content remains accurate and compliant
• Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

• Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
• Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
• Develop repeatable AI-assisted workflows to improve productivity and consistency
• Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
• Help promote AI best practices throughout the marketing organisation

You’ll ideally have:

• 1-2 years' experience in B2B software Product Marketing
• Practical experience with AI-driven marketing platforms and workflows or experience of using AI for market and competitve analysis, collateral support and lead gen
• Healthtech/healthcare sector experience
• Experience with one or more of HubSpot, Marketo, Salesforce, Dynamics or similar marketing automation and crm products
• Strong communication and stakeholder management skills
• Excellent organisational and project management capabilities