Product Marketing Executive

Acuro Associates Ltd; England; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Benefits

Job summary

Acuro Associates Ltd. is seeking a Product Marketing Executive to own product marketing initiatives across a growing portfolio of software solutions. The role collaborates with Product Management, Sales and Marketing to deliver go-to-market programmes, messaging, campaigns and AI-enabled tools to improve performance and outcomes.

You will drive demand generation, create collateral, and align activities with international markets while leveraging AI-powered marketing workflows and best practices.

Qualifications

• 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management.
• Experience working within SaaS, software, cloud or technology-led organisations.
• Strong understanding of demand generation, lead management and marketing funnels.
• Experience with HubSpot.
• Knowledge of digital marketing channels including SEO, social media, analytics and website management.
• Strong communication and stakeholder management skills.
• Excellent organisational and project management capabilities.
• Strong analytical skills with the ability to turn data into actionable insight.
• Proficiency in Microsoft 365.

Responsibilities

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives.
• Support go-to-market initiatives for new product launches and enhancements.
• Develop product messaging, positioning and value propositions.
• Create sales enablement content, presentations, customer-facing materials and marketing collateral.
• Drive demand generation activities and support lead nurturing programmes.
• Monitor campaign performance, ROI, conversion rates and pipeline contribution.
• Analyse marketing data and provide recommendations for continuous improvement.
• Track market trends, customer needs and competitive activity.
• Manage digital marketing assets and ensure content remains accurate and compliant.
• Collaborate with Product, Sales and Marketing teams across international markets.

Job description

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based Software Organisation

40,000 - 50,000 + Benefits

Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• Support go-to-market initiatives for new product launches and enhancements
• Develop product messaging, positioning and value propositions
• Create sales enablement content, presentations, customer-facing materials and marketing collateral
• Drive demand generation activities and support lead nurturing programmes
• Monitor campaign performance, ROI, conversion rates and pipeline contribution
• Analyse marketing data and provide recommendations for continuous improvement
• Track market trends, customer needs and competitive activity
• Manage digital marketing assets and ensure content remains accurate and compliant
• Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

• Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
• Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
• Develop repeatable AI-assisted workflows to improve productivity and consistency
• Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
• Help promote AI best practices throughout the marketing organisation

You’ll ideally have:

• 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management
• Experience working within SaaS, software, cloud or technology-led organisations
• Strong understanding of demand generation, lead management and marketing funnels
• Experience with HubSpot
• Knowledge of digital marketing channels including SEO, social media, analytics and website management
• Strong communication and stakeholder management skills
• Excellent organisational and project management capabilities
• Strong analytical skills with the ability to turn data into actionable insight
• Proficiency in Microsoft 365

Desirable Experience

• Healthech experience
• Practical experience with AI-driven marketing platforms and workflows