B2B Marketing Manager - AI-Driven Demand & Brand Growth

MET Marketing; West Yorkshire; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Life assurance

Medical cash plan

Hybrid working style

26 days annual leave

Job summary

MET Marketing, a technology-led B2B services business, seeks a campaigns lead to own marketing programs from strategy to delivery. Drive brand awareness, demand generation and pipeline growth using data, automation and emerging tools.

You will work with sales to craft integrated campaigns across email, paid media and web, leveraging HubSpot and AI to optimise performance. The role requires hands-on execution and reporting to senior stakeholders.

Qualifications

• Experience delivering B2B marketing campaigns in services or long sales cycles.
• Strong brand awareness and demand generation for commercial growth.
• Hands-on with marketing automation and CRM platforms, workflows & segmentation.
• Forward-thinking AI approach; Claude experience is a plus.
• Data-driven mindset to measure performance and influence decisions.
• Confident communicator with sales and senior stakeholders.

Responsibilities

• Plan and deliver integrated B2B campaigns across email, paid media and web.
• Collaborate with sales to set priorities and reach key decision-makers.
• Manage marketing automation platform daily: workflows, emails, landing pages, forms, segmentation.
• Develop lead-nurturing and re-engagement programs through the sales cycle.
• Oversee paid media agency performance and budget focus on results.
• Analyze spend to pipeline contribution and explore AI opportunities.

Skills

B2B marketing

Brand awareness

Demand generation

HubSpot

CRM platforms

Lead nurturing

Reporting

AI awareness

Claude familiarity

Tools

HubSpot

Claude (AI)

Job description

MET Marketing, a technology-led B2B services business, seeks a campaigns lead to own marketing programs from strategy to delivery. Drive brand awareness, demand generation and pipeline growth using data, automation and emerging tools.

You will work with sales to craft integrated campaigns across email, paid media and web, leveraging HubSpot and AI to optimise performance. The role requires hands-on execution and reporting to senior stakeholders.