B2B Outreach & Appointments Executive

Pickfords; Kings Langley; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

Commission

In-person work

Job summary

Pickfords is seeking a Business Development Executive to generate qualified appointments and Microsoft Teams meetings from a curated prospect pool in the UK. The role focuses on outbound campaigns and engaging senior stakeholders to drive workplace change projects.

You will design and execute campaigns using Apollo.io, set up multi-channel sequences, and collaborate with a five-person sales team to maximise conversions while maintaining CRM records and reporting.

Qualifications

• >=2 years B2B sales experience, preferably selling business services by telephone.
• >Proven hands-on experience using Apollo.io for campaigns, outreach and reporting
• >Demonstrable success in outbound prospecting and appointment setting
• >Self-motivated, organised and target-driven
• >Excellent written and verbal communication skills
• >Strong ability to create persuasive sales scripts and personalised outreach messages
• >Confident engaging senior stakeholders and decision-makers

Responsibilities

• Build, manage and execute outbound sales campaigns using Apollo.io
• Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone)
• Develop compelling sales scripts, messaging and value propositions tailored to workplace change projects
• Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders)
• Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team
• Maintain accurate CRM records and activity tracking within Apollo.io
• Conduct timely and structured follow-ups to maximise conversion rates
• Collaborate with the sales team to refine messaging and improve campaign effectiveness
• Consistently meet or exceed appointment-setting and KPI targets
• Create content to be shared via LinkedIn and email marketing e.g case studies and news

Skills

B2B sales

Appointment setting

Outbound prospecting

Apollo.io usage

CRM / pipeline management

Communication skills

Multichannel outreach

Tools

Apollo.io

LinkedIn Sales Navigator

Job description

Pickfords is seeking a Business Development Executive to generate qualified appointments and Microsoft Teams meetings from a curated prospect pool in the UK. The role focuses on outbound campaigns and engaging senior stakeholders to drive workplace change projects.

You will design and execute campaigns using Apollo.io, set up multi-channel sequences, and collaborate with a five-person sales team to maximise conversions while maintaining CRM records and reporting.