Business Development Executive

Pickfords Move Management Ltd; Kings Langley; On-site; GBP 28,000 - 42,000; Full time

Job summary

Pickfords Move Management Ltd is seeking a highly motivated Business Development Executive to drive outbound outreach in the workplace change sector. You will target prospects, generate qualified appointments and Microsoft Teams meetings for a five-person sales team.

You will design multi-channel campaigns using Apollo.io, tailor messaging to workplace change projects, and maintain accurate CRM records to maximise conversion rates.

Responsibilities

• Build, manage, and execute outbound sales campaigns using Apollo.io
• Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone)
• Develop compelling sales scripts, messaging, and value propositions tailored to workplace change projects
• Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders)
• Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team
• Maintain accurate CRM records and activity tracking within Apollo.io
• Conduct timely and structured follow-ups to maximise conversion rates
• Collaborate with the sales team to refine messaging and improve campaign effectiveness

Job description

We are seeking a highly motivated and results-driven Business Development Executive to target and engage prospects within the workplace change sector. This role is focused on generating qualified appointments and Microsoft Teams meetings for a high-performing sales team of five.

You will be provided with a curated prospect pool of companies with upcoming workplace change projects. Your primary responsibility will be to design and execute structured outreach campaigns using the Apollo.io CRM platform to convert prospects into booked meetings.

This is an ideal opportunity for a proactive B2B sales professional who thrives in a fast-paced, target-driven environment.

Key Responsibilities:

• Build, manage, and execute outbound sales campaigns using Apollo.io
• Set up and optimise multi-channel outreach sequences (email, LinkedIn, phone)
• Develop compelling sales scripts, messaging, and value propositions tailored to workplace change projects
• Conduct initial outreach to senior decision-makers (Procurement, Facilities, Workplace, Operations leaders)
• Qualify opportunities and book appointments / Microsoft Teams meetings for the sales team
• Maintain accurate CRM records and activity tracking within Apollo.io
• Conduct timely and structured follow-ups to maximise conversion rates
• Collaborate with the sales team to refine messaging and improve campaign effectiveness

Pickfords is an iconic British brand, moving excellence is our passion and we have been relocating families and businesses locally and across the world for over 350 years.