B2B Marketing Lead: Demand Gen & Growth Strategy

Gigaclear; Abingdon; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Generous employer pension; up to 8%

Income protection & life assurance

25 days holiday + bank holidays

Health cash plan

24/7 remote GP access

Employee Assistance Programme

Online training via LMS

Long service benefits

Enhanced maternity/paternity

Flexible working

Wellbeing initiatives

Company funded social events

Job summary

Gigaclear is expanding its Business Services marketing team to drive qualified demand and revenue growth across rural Britain. You will lead an integrated marketing strategy, plan marketing activity and invest to deliver measurable commercial outcomes.

You will own demand generation, ABM campaigns, and go-to-market messaging for new products and services, while enabling the sales team with compelling collateral and playbooks.

Qualifications

• Significant experience in B2B marketing, demand generation or commercial marketing within telecoms, technology, managed services, SaaS or other B2B environments.
• Strong understanding of demand generation, ABM, proposition marketing, content marketing and sales enablement.

Responsibilities

• Develop an integrated Business Services marketing strategy and annual/quarterly plans aligned to revenue targets.
• Lead demand generation programmes to deliver a steady pipeline of high-quality opportunities across target markets.
• Create go-to-market and proposition messaging for new products/services and commercial solutions.
• Run targeted ABM campaigns for priority customers and sectors such as agriculture, hospitality, and professional services.
• Provide sales enablement materials and playbooks to communicate Gigaclear’s value proposition with confidence.
• Develop thought leadership in business connectivity and rural enterprise with corporate communications support.
• Grow Customer Lifetime Value through onboarding, adoption, upsell/cross-sell, retention and advocacy.
• Embed a test-and-learn culture across marketing activities with structured experimentation.
• Collaborate with Sales, Product Management and Commercial Strategy teams to drive results.

Skills

B2B marketing

Demand generation

ABM

Content marketing

Thought leadership

Sales enablement

CRM

Marketing automation

Digital marketing

Partner marketing

PR collaboration

Campaign analytics

Tools

CRM systems

Marketing automation tools

Job description

Gigaclear is expanding its Business Services marketing team to drive qualified demand and revenue growth across rural Britain. You will lead an integrated marketing strategy, plan marketing activity and invest to deliver measurable commercial outcomes.

You will own demand generation, ABM campaigns, and go-to-market messaging for new products and services, while enabling the sales team with compelling collateral and playbooks.