B2B Growth Marketing Manager — Demand Gen & ABM

VMA Group; England; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

VMA Group offers an exclusive opportunity to join a leading UK telecoms business as it grows its B2B offering across connectivity, communications and managed services. The B2B Marketing Manager will lead integrated marketing activity to generate qualified demand, strengthen brand awareness and support sustainable revenue growth.

Working closely with Sales, Commercial and Proposition teams, you will blend demand generation, ABM, proposition marketing, thought leadership and sales enablement.

Qualifications

• Strong B2B marketing experience in telecoms, technology, connectivity or related B2B environment.
• Proven experience delivering demand generation campaigns that create measurable pipeline and revenue.
• Strong understanding of ABM, proposition marketing, content marketing and sales enablement.
• Experience developing and launching B2B propositions and go-to-market campaigns.
• Commercial mindset translating insights into marketing activity.
• Strong content and messaging capability including thought leadership and customer case studies.
• Knowledge of CRM, marketing automation, digital marketing and campaign analytics.
• Strong stakeholder management across a commercial organisation.

Responsibilities

• Develop and deliver the B2B marketing strategy aligned to commercial objectives, revenue targets and growth priorities.
• Lead integrated demand generation campaigns across digital, content, events, webinars, direct marketing, partnerships and ABM.
• Build targeted account and sector campaigns to generate qualified opportunities and support priority customer acquisition.
• Partner with Commercial and Proposition teams to develop go-to-market strategies for new products, services and solutions.
• Create compelling proposition messaging, customer value propositions and campaign materials that clearly communicate competitive differentiation.
• Develop sales enablement materials including presentations, case studies, proposition guides, sales playbooks and competitive content.
• Work closely with Sales to improve lead qualification, pipeline development and conversion of marketing-generated opportunities.
• Develop thought leadership and content programmes that strengthen market credibility and position the business as a trusted connectivity and technology partner.
• Use customer insight, market intelligence and commercial data to improve campaign targeting, personalisation and effectiveness.
• Embed a test‑and‑learn approach across campaigns, messaging and customer journeys, using performance data to continually improve marketing ROI.
• Track performance against key measures including qualified pipeline, lead conversion, campaign ROI, customer acquisition and lifetime value.

Skills

B2B marketing

Demand generation

Account-based marketing

Proposition marketing

Content marketing

Sales enablement

Stakeholder management

Tools

CRM

Marketing automation

Job description

VMA Group offers an exclusive opportunity to join a leading UK telecoms business as it grows its B2B offering across connectivity, communications and managed services. The B2B Marketing Manager will lead integrated marketing activity to generate qualified demand, strengthen brand awareness and support sustainable revenue growth.

Working closely with Sales, Commercial and Proposition teams, you will blend demand generation, ABM, proposition marketing, thought leadership and sales enablement.