B2B Demand Gen Lead - SaaS & Tech (Hybrid)

Salt; Leicester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Salt in the United Kingdom is seeking an ambitious Digital Marketing / Demand Generation Senior Specialist to drive B2B lead generation across digital, paid social, email and content. This is a hands-on role with real ownership in a growing technology business operating across VoIP, cloud communications and emerging AI tech.

Based in Leicester with hybrid working, you'll build multi-channel campaigns, manage Google/LinkedIn/Meta ads, develop email nurturing, and improve conversions through

Qualifications

• 3+ years in digital marketing or demand generation within B2B technology or SaaS.
• Hands-on experience with Google Ads, LinkedIn and Meta.
• Experience with CRM, email marketing and automation.
• Strong understanding of B2B funnels and lead nurturing.
• Analytical mindset with reporting ability and copywriting skills.

Responsibilities

• Build and optimise multi-channel demand-generation campaigns across verticals.
• Manage Google Ads, Microsoft Ads, LinkedIn and Meta campaigns.
• Develop email marketing and lead-nurturing programs.
• Improve website conversion via landing pages and A/B tests.
• Analyse campaign performance and identify opportunities to grow qualified leads.
• Collaborate with content, design and SEO specialists.
• Explore emerging areas like GEO, AEO and AI search.

Skills

Digital marketing

Demand generation

B2B marketing

Analytics

Copywriting

A/B testing

Tools

Google Ads

LinkedIn Ads

Meta Ads

CRM

Email marketing platforms

Job description

Salt in the United Kingdom is seeking an ambitious Digital Marketing / Demand Generation Senior Specialist to drive B2B lead generation across digital, paid social, email and content. This is a hands-on role with real ownership in a growing technology business operating across VoIP, cloud communications and emerging AI tech.

Based in Leicester with hybrid working, you'll build multi-channel campaigns, manage Google/LinkedIn/Meta ads, develop email nurturing, and improve conversions through