Global B2B Growth & Demand Gen Lead

Flight Centre Travel Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Exclusive travel discounts

Career development

Vibrant culture & events

Health cash plan

Wellbeing challenges

Financial wellbeing support

Pension scheme

Share options

Electric vehicle scheme

Salary sacrifice benefits

Job summary

Flight Centre Travel Group is seeking a strategic and commercially driven Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio of brands.

You will own the development and execution of scalable demand generation strategies that contribute to qualified pipeline and revenue, partnering with brand, regional marketing and sales teams to deliver measurable growth across multiple markets.

Qualifications

• 10+ years in demand generation or digital marketing (B2B or hybrid tech-enabled)
• 5+ years managing high-performing teams across regions or markets
• Deep expertise in paid media, marketing automation, lead nurturing, SEO, and digital performance
• Strong understanding of B2B buyer journeys, lead scoring, lifecycle management, and sales alignment
• Proven ability to own and report on marketing-attributed pipeline, ROI, and performance metrics
• Experience operating in global, matrixed environments with balance of consistency and local needs

Responsibilities

• Lead end-to-end digital demand generation initiatives across paid media, automation, SEO, CRO and website optimisation
• Drive scalable demand generation strategies to contribute to qualified pipeline and revenue
• Partner with brand, regional marketing and sales teams to deliver measurable growth across markets
• Coach and develop a high-performing growth and demand team across regions
• Act as centre of excellence for growth, combining strategy, execution and innovation

Skills

Demand generation

Leadership

Paid media

Marketing automation

SEO

B2B buyer journeys

Pipeline ROI reporting

Global/matrix environments

Job description

Flight Centre Travel Group is seeking a strategic and commercially driven Lead, Growth & Demand Generation (B2B) to drive full-funnel marketing performance across a global portfolio of brands.

You will own the development and execution of scalable demand generation strategies that contribute to qualified pipeline and revenue, partnering with brand, regional marketing and sales teams to deliver measurable growth across multiple markets.