B2B Marketing Lead – Demand Gen & Growth

Stratospherec Ltd; Birmingham; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Stratospherec Ltd is seeking a Marketing Lead / Head of Marketing to own the marketing plan and lead a three-person team across digital, content and campaigns. This hybrid role based in North Birmingham focuses on B2B technology marketing within SaaS/enterprise software, with accountability for demand generation, brand, content and go-to-market execution.

You will drive multi-channel campaigns, collaborate with Sales and Product, and shape the go-to-market strategy while developing capabilities

Qualifications

• Substantial B2B technology marketing experience.
• Proven experience leading and developing a marketing team.
• Strong experience in demand generation and multi-channel marketing.
• Experience contributing to go-to-market strategy, positioning and proposition development.
• Experience managing a marketing budget and measuring marketing performance against commercial outcomes.

Responsibilities

• Own and deliver the marketing plan, campaign calendar, channel mix and marketing budget.
• Lead demand generation across digital, direct sales support, partner and referral channels.
• Develop and execute campaigns aligned with commercial priorities, sales capacity and product readiness.
• Own brand, messaging, content and positioning across all marketing channels.
• Lead go-to-market marketing for new products, releases and roadmap developments.
• Ensure leads are appropriately qualified against the ICP before handover to Sales.
• Develop sales enablement materials including propositions, pitch decks, case studies and sector messaging.
• Track campaign performance, lead quality and conversion, using insight to improve marketing effectiveness.
• Monitor market trends, competitor activity and customer feedback to inform positioning and targeting.
• Work closely with Sales, Product, Customer Success and Delivery to reflect customer outcomes and product capability.
• Lead, coach and develop a small team, setting objectives and standards.
• Shape the future structure and capability of the marketing function as the business grows.
• Use AI and modern marketing tools to improve productivity, research, content production and campaign delivery.

Skills

B2B marketing

team leadership

demand generation

multi-channel marketing

go-to-market

sales enablement

marketing budgeting

marketing analytics

Job description

Stratospherec Ltd is seeking a Marketing Lead / Head of Marketing to own the marketing plan and lead a three-person team across digital, content and campaigns. This hybrid role based in North Birmingham focuses on B2B technology marketing within SaaS/enterprise software, with accountability for demand generation, brand, content and go-to-market execution.

You will drive multi-channel campaigns, collaborate with Sales and Product, and shape the go-to-market strategy while developing capabilities