B2B Demand Gen Lead - Hybrid Tech SaaS

Jobs4; East Midlands; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

Jobs4 in the United Kingdom is seeking a hands-on Digital Marketing / Demand Generation Senior Specialist to drive B2B lead generation across digital channels. The role is based in Leicester with hybrid working and offers clear ownership, visible impact and opportunities to grow within a growing technology business.

You will build multi-channel campaigns, manage Google Ads, LinkedIn and Meta ads, develop email nurturing, optimize landing pages and analyse performance to grow qualified leads and

Qualifications

• 3+ years of digital marketing or demand-generation experience in B2B tech
• Experience with Google Ads, LinkedIn, Meta ads, CRM and email automation
• Strong understanding of B2B funnels and lead nurturing
• Excellent communication and copywriting ability
• Data-driven and commercially minded

Responsibilities

• Build and optimise multi-channel demand-generation campaigns across verticals from SME to Enterprise
• Manage Google Ads, Microsoft Ads, LinkedIn and Meta campaigns
• Develop email marketing and lead-nurturing campaigns
• Improve website conversion through landing pages and A/B testing
• Analyse campaign performance
• Identify opportunities to increase qualified B2B leads and pipeline
• Work closely with content, design and SEO specialists
• Explore emerging areas such as GEO, AEO and AI search

Skills

Analytical skills

Copywriting

Communication

Data-driven

Tools

Google Ads

LinkedIn Ads

Meta Ads

CRM

Email automation

A/B testing

Job description

Jobs4 in the United Kingdom is seeking a hands-on Digital Marketing / Demand Generation Senior Specialist to drive B2B lead generation across digital channels. The role is based in Leicester with hybrid working and offers clear ownership, visible impact and opportunities to grow within a growing technology business.

You will build multi-channel campaigns, manage Google Ads, LinkedIn and Meta ads, develop email nurturing, optimize landing pages and analyse performance to grow qualified leads and