B2B Demand Gen & Campaign Lead

Clarion Events Ltd; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days’ holiday plus bank holidays

Pension Scheme

Private Medical Insurance

Season Ticket Loan

Cycle to Work Schemes

Free on-site gym

Job summary

Clarion Events Ltd. is seeking a proactive marketing professional to drive lead generation and demand for our digital advertising products and sponsorship offerings. You will collaborate with the sales and product teams to translate campaigns into revenue, optimise the funnel, and measure ROI.

You will manage integrated campaigns across digital, content, events, email, and social channels, continuously testing and refining tactics to hit ambitious commercial goals in a fast-paced environment.

Qualifications

• Experience in B2B marketing with a focus on lead generation.
• Understanding of the buyer journey and campaign touchpoints.
• Proficiency with CRM and marketing automation tools.
• Knowledge of digital marketing channels and analytics.
• Ability to translate data into actionable insights.
• Strong stakeholder management and collaboration skills.

Responsibilities

• Execute multi-channel demand generation campaigns to deliver qualified leads for digital advertising products.
• Partner with sales to align on target audiences, lead quality, and conversion goals.
• Plan and deliver integrated marketing campaigns across digital, content, events, email and social channels.
• Test, measure, and refine campaigns to improve performance and ROI.
• Manage campaign calendars aligned with product launches and priorities.
• Collaborate cross-functionally to support Sponsorship deliverables and commercial objectives.

Skills

B2B marketing

Lead generation

CRM & marketing automation

Digital channels

Analytics & ROI

Stakeholder management

Content marketing

Tools

Salesforce

Pardot

Google Analytics

SEO/SEM

Job description

Clarion Events Ltd. is seeking a proactive marketing professional to drive lead generation and demand for our digital advertising products and sponsorship offerings. You will collaborate with the sales and product teams to translate campaigns into revenue, optimise the funnel, and measure ROI.

You will manage integrated campaigns across digital, content, events, email, and social channels, continuously testing and refining tactics to hit ambitious commercial goals in a fast-paced environment.