B2B Marketing Lead — Apprenticeships Growth

University of Nottingham; Nottingham; Hybrid; GBP 30,000 - 36,000; Full time

Benefits offered by this job

Hybrid working arrangement

27 days holiday plus bank holidays

Staff development opportunities

Health facilities and staff perks

Job summary

The University of Nottingham’s Institute for Professional and Work-based Learning seeks a proactive marketing professional to help grow our Apprenticeship and Professional Development portfolio. You will deliver targeted, insight-led B2B marketing activity across channels, supporting employer engagement and recruitment outcomes.

Day-to-day responsibilities include multi-channel campaigns (email, digital content, outreach), lead generation and nurture, asset creation, and data-driven reporting.

Qualifications

• Experience delivering B2B marketing campaigns and lead generation.
• Understanding of data-driven marketing approaches.
• Strong organisational skills and attention to detail in campaign delivery.
• Good communication across teams.

Responsibilities

• Deliver multi-channel B2B marketing activity (email campaigns, digital content, targeted outreach).
• Support segmentation, list management, prospecting, and lead capture/tracking; coordinate follow-up with recruitment colleagues.
• Develop marketing assets and messaging to support employer decision-making and progression through the pipeline.
• Monitor engagement and conversion data; support reporting and continuous improvement of the B2B journey.
• Assist in events (online and in-person) to engage prospective and existing employer partners; manage registrations and follow-up.

Skills

B2B marketing

Lead generation

Data-driven marketing

Campaign delivery

Cross-team collaboration

Tools

Email campaigns

CRM/list management

Job description

The University of Nottingham’s Institute for Professional and Work-based Learning seeks a proactive marketing professional to help grow our Apprenticeship and Professional Development portfolio. You will deliver targeted, insight-led B2B marketing activity across channels, supporting employer engagement and recruitment outcomes.

Day-to-day responsibilities include multi-channel campaigns (email, digital content, outreach), lead generation and nurture, asset creation, and data-driven reporting.