B2B Marketing Lead for Apprenticeships Growth (Hybrid)

Nottingham; Nottingham; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

University of Nottingham is seeking a marketing professional to drive targeted B2B activity across our Apprenticeship and Professional Development portfolio. You will manage multi-channel campaigns, lead generation and nurturing, and collaborate with recruitment partners to convert prospects into engaged employer relationships.

The role emphasizes data-driven decision making, event coordination, and alignment of marketing with recruitment priorities in a hybrid working environment.

Qualifications

• Experience supporting marketing campaigns, ideally within a B2B or recruitment context.
• Understanding of lead generation, nurturing and conversion principles.
• Familiarity with data-driven marketing approaches.
• Strong organisational skills and attention to detail, particularly in campaign delivery.
• Good communication skills, with the ability to work effectively across teams.
• A proactive, solutions-focused approach.

Responsibilities

• Deliver multi-channel B2B marketing activity, including email campaigns, digital content and targeted outreach.
• Support segmentation, list management and prospecting; coordinate lead capture and tracking.
• Ensure timely and effective follow-up activity in collaboration with recruitment and employer engagement colleagues.
• Develop marketing assets and messaging to support employer decision-making and progression through the pipeline.
• Monitor engagement and conversion data; support reporting and continuous improvement of the B2B journey.
• Assist in delivering online and in-person events to engage prospective and existing employer partners.

Skills

B2B marketing

Lead generation

Data-driven marketing

Campaign delivery

Cross-team collaboration

Communication skills

Job description

University of Nottingham is seeking a marketing professional to drive targeted B2B activity across our Apprenticeship and Professional Development portfolio. You will manage multi-channel campaigns, lead generation and nurturing, and collaborate with recruitment partners to convert prospects into engaged employer relationships.

The role emphasizes data-driven decision making, event coordination, and alignment of marketing with recruitment priorities in a hybrid working environment.