B2B Marketing Executive: Lead Gen & Growth

Get Recruited (UK) Ltd; Manchester; On-site; GBP 28,000 - 35,000; Full time

Job summary

Get Recruited (UK) Ltd in Manchester is seeking a proactive B2B Marketing Executive to own day-to-day marketing activities, deliver campaigns and help generate new business opportunities. You'll work closely with the CEO and Managing Director in a growing, social environment with clear progression to Marketing Manager.

You'll manage email campaigns, website content, SEO, social calendars and CRM data, using Adobe Creative Suite and Ahrefs to inform strategy and optimization.

Qualifications

• Hands-on B2B marketing experience in a fast-paced environment.
• Experience with email marketing campaigns and automation.
• Strong copywriting and content creation skills.
• Proficient in CRM management, data segmentation and reporting.

Responsibilities

• Own the day-to-day delivery of the marketing strategy and roadmap for B2B lead generation and growth.
• Manage 15-20 B2B email campaigns per month including targeting, segmentation, copy, deployment, testing and optimization.
• Manage central email and LinkedIn inboxes and distribute qualified leads to the recruitment team.
• Oversee website updates, landing pages, blogs and SEO content including schema markup and conversion optimization (Ahrefs).
• Create and manage monthly organic social media calendars and content.
• Analyse dashboards for lead sources, campaigns, conversion and ROI for senior leadership.
• Handle CRM & data management, including verification, cleansing, segmentation and opt-out requests.
• Develop low-volume, high-value direct mail campaigns and automated sequences.

Skills

B2B marketing

Copywriting

Data analysis

Project management

SEO

Social media

Email marketing

CRM management

Excel

Tools

Adobe Photoshop

InDesign

Adobe Creative Suite

Ahrefs

Job description

Get Recruited (UK) Ltd in Manchester is seeking a proactive B2B Marketing Executive to own day-to-day marketing activities, deliver campaigns and help generate new business opportunities. You'll work closely with the CEO and Managing Director in a growing, social environment with clear progression to Marketing Manager.

You'll manage email campaigns, website content, SEO, social calendars and CRM data, using Adobe Creative Suite and Ahrefs to inform strategy and optimization.