B2B Marketing Officer

Nottingham; Nottingham; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

University of Nottingham is seeking a marketing professional to drive targeted B2B activity across our Apprenticeship and Professional Development portfolio. You will manage multi-channel campaigns, lead generation and nurturing, and collaborate with recruitment partners to convert prospects into engaged employer relationships.

The role emphasizes data-driven decision making, event coordination, and alignment of marketing with recruitment priorities in a hybrid working environment.

Qualifications

• Experience supporting marketing campaigns, ideally within a B2B or recruitment context.
• Understanding of lead generation, nurturing and conversion principles.
• Familiarity with data-driven marketing approaches.
• Strong organisational skills and attention to detail, particularly in campaign delivery.
• Good communication skills, with the ability to work effectively across teams.
• A proactive, solutions-focused approach.

Responsibilities

• Deliver multi-channel B2B marketing activity, including email campaigns, digital content and targeted outreach.
• Support segmentation, list management and prospecting; coordinate lead capture and tracking.
• Ensure timely and effective follow-up activity in collaboration with recruitment and employer engagement colleagues.
• Develop marketing assets and messaging to support employer decision-making and progression through the pipeline.
• Monitor engagement and conversion data; support reporting and continuous improvement of the B2B journey.
• Assist in delivering online and in-person events to engage prospective and existing employer partners.

Skills

B2B marketing

Lead generation

Data-driven marketing

Campaign delivery

Cross-team collaboration

Communication skills

Job description

Salary
£29,740 to £36,446per annum, depending on skills and experience.

Interview Date
To be confirmed

Reference
FAB922126X1

This is an exciting opportunity to join the University of Nottingham’s Institute for Professional and Work-based Learning at a pivotal stage of growth. You will play a key role in supporting the expansion of our Apprenticeship and Professional Development portfolio by delivering targeted, insight-led B2B marketing activity.

Working as part of a collaborative and delivery‑focused employer engagement team, you will be central to supporting the end‑to‑end employer (B2B) journey, from initial engagement and lead generation through to nurturing, conversion and ongoing pipeline development. This is not solely a campaign‑led or brand marketing role; instead, the focus is on executing high‑quality, targeted activity that drives employer engagement and supports B2B recruitment outcomes.

On a typical day, you will contribute to the delivery of multi‑channel B2B marketing activity, including email campaigns, digital content and targeted outreach aligned to priority sectors and audiences. You will support segmentation, list management and prospecting, help coordinate lead capture and tracking, and ensure timely and effective follow‑up activity in collaboration with recruitment and employer engagement colleagues. You will also assist in developing marketing assets and messaging that support employer decision‑making and progression through the pipeline.

A key part of the role is maintaining a strong link between marketing activity and recruitment performance. You will monitor engagement and conversion data, support reporting, and contribute to continuous improvement of the B2B journey, ensuring a consistent, insight‑led approach across all touchpoints.

You will also support the delivery of online and in‑person events designed to engage prospective and existing employer partners. This includes coordinating promotional activity, overseeing registrations and follow‑up communications, and ensuring events contribute effectively to lead generation and relationship development. Through these touchpoints, you will help build and nurture employer relationships, supporting progression through the B2B pipeline and enhancing the overall employer experience.

You will join a friendly, integrated team that works closely with academic colleagues and central services to support sustainable apprenticeship growth. Collaboration is central to the role, with a strong emphasis on aligning marketing delivery to recruitment priorities and pipeline needs.

We are looking for someone with a solid foundation in marketing who is looking to develop further in a B2B environment. In particular, you will bring:

• Experience supporting marketing campaigns, ideally within a B2B or recruitment context
• An understanding of lead generation, nurturing and conversion principles
• Familiarity with data‑driven marketing approaches
• Strong organisational skills and attention to detail, particularly in campaign delivery
• Good communication skills, with the ability to work effectively across teams
• A proactive, solutions‑focused approach

Further details can be found in the role profile.

We offer a supportive and rewarding working environment, including:

• A hybrid working arrangement with the blended approach of home and office working each week
• Generous holiday entitlement of 27 days plus standard bank holidays and five university closure days including closure between Christmas and New Year.
• We are committed to staff development through the provision of training, continued support, and career progression opportunities
• You will have access to a range of benefits and rewards, including fitness and health facilities, staff discounts, travel schemes and many more. To find out more about what we can offer you, follow the link toour benefits website

Further information is available in the role profile.

Your working hours will be (36.25 hours per week). We may also consider job share arrangements.

Please [e-mail] , Head of B2B Marketing , if you have further questions about this role.

Our university is a supportive, inclusive, caring and positive community. We welcome those of different cultures, ethnicities and beliefs – indeed this very diversity is vital to our success, it is fundamental to our values and enriches life on campus. Visit our Equality, Diversity and Inclusion website.

To help you succeed, we published Candidate Guidance to provide support on the application and interview process.

We welcome applications from UK, Europe and worldwide and aim to make your move to the UK as smooth as possible. Visit the Moving to Nottingham page for details.

This position does not fulfil the UK Visas & Immigration sponsorship criteria for Skilled Worker, therefore we can only accept applications from candidates who already have the right to work in UK.