B2B Lead Gen Specialist | Appointment Setter

GCL; Birmingham; On-site; GBP 28,000 - 38,000; Full time

Job summary

GCL is seeking a proactive Sales Development Specialist to drive outbound lead generation and engage potential B2B clients. You will qualify leads, schedule meetings for client sales teams, and maintain accurate activity records in our CRM.

Collaboration with internal teams will help optimize outreach and conversion strategies. Ideal candidates are self-motivated, with strong communication and time-management skills, capable of adapting to diverse industries and client requirements.

Qualifications

• Experience in outbound telemarketing or sales development.
• Strong communication and interpersonal skills to engage potential clients.
• Ability to articulate value of offerings to B2B prospects.
• Proficiency with CRM software and sales tools.
• Self-motivated, goal-oriented and able to work independently.
• Good organisational and time management capabilities.
• Ability to adapt to diverse industries and client needs.

Responsibilities

• Conduct outbound calls and emails to generate interest among potential B2B clients.
• Qualify leads by understanding business needs, challenges and decision processes.
• Build and maintain long-term relationships to facilitate sales opportunities.
• Schedule appointments for clients’ sales teams with qualified leads.
• Document and track all sales activities in CRM with regular updates.
• Collaborate with internal teams to develop lead generation strategies.
• Stay informed about industry trends and provide feedback to refine processes.

Skills

Outbound telemarketing

Sales development

Strong communication

Interpersonal skills

Self-motivated

Time management

Independent work

Industry adaptability

Tools

CRM software

Job description

GCL is seeking a proactive Sales Development Specialist to drive outbound lead generation and engage potential B2B clients. You will qualify leads, schedule meetings for client sales teams, and maintain accurate activity records in our CRM.

Collaboration with internal teams will help optimize outreach and conversion strategies. Ideal candidates are self-motivated, with strong communication and time-management skills, capable of adapting to diverse industries and client requirements.