B2B Lead Gen Manager — Education Sector Growth

Impact Food Group; Lowton Common; Presencial; GBP 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Monday to Friday working

25 days holiday plus bank holidays

Access to IFG rewards

Yearly Summer Party

Centrally based offices

Descripción de la vacante

Impact Food Group in Lowton, Greater Manchester is seeking a talented B2B Lead Generation Manager to lead a high-performing lead generation programme across our school sector. You will define strategy, manage channels, and align with Sales to create a steady pipeline of qualified opportunities, delivering engaging content and campaigns.

This is a hands-on role requiring expertise in B2B lead generation and content creation.

Formación

• Proven B2B lead generation experience with measurable sales impact.
• Experience creating multi-channel lead generation strategies across education sectors.
• Strong knowledge of CRM, marketing automation and funnel reporting.
• Proficient in crafting emails, direct mail, nurture campaigns and LinkedIn outreach.
• Familiar with PPC and digital acquisition channels and content creation tools.

Responsabilidades

• Develop and own IFG's B2B lead generation strategy and annual activity plan.
• Identify target audiences, priority segments and prospect opportunities across schools and the education sector.
• Partner with Sales to understand priority markets and opportunities; manage PPC campaigns.

Conocimientos

B2B lead generation

Lead generation strategy

CRM & marketing automation

LinkedIn prospecting

Content creation (video & collateral)

Herramientas

Google Ads

Adobe Creative Suite

Canva

Capcut

CRM systems

Descripción del empleo

Impact Food Group in Lowton, Greater Manchester is seeking a talented B2B Lead Generation Manager to lead a high-performing lead generation programme across our school sector. You will define strategy, manage channels, and align with Sales to create a steady pipeline of qualified opportunities, delivering engaging content and campaigns.

This is a hands-on role requiring expertise in B2B lead generation and content creation.