B2B Lead Gen Manager — Education Sector

Impact Food Group; Lowton; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Monday to Friday work week

25 days holiday + bank holidays

IFG rewards program

Yearly Summer Party

Centrally based offices

Job summary

Impact Food Group is seeking a B2B Lead Generation Manager in Lowton to lead a high-performing pipeline across two education-focused propositions. You will set strategy, pick channels and partners, run campaigns, and continually improve lead quality and volume to support Sales opportunities.

You will work closely with Sales, manage PPC and digital campaigns, and craft compelling content for emails, brochures and landing pages.

Qualifications

• Proven B2B lead generation experience with measurable results.
• Experience delivering multi-channel lead generation strategies.
• Evidence of generating qualified leads and sales pipeline.
• PPC and digital acquisition experience.
• Good understanding of SEO and website conversion.
• Experience in outbound marketing, telesales or managing partners.
• CRM, marketing automation and sales funnel reporting.
• Experience with email, direct-mail and nurture campaigns.
• Strong LinkedIn as a B2B prospecting channel.
• Competent with Canva and content tools.
• Experience of CMS environments.
• Video/Photography to a good standard.
• Familiar with video editing tools like CapCut.

Responsibilities

• Develop and own the B2B lead generation strategy and annual activity plan.
• Oversee events, direct marketing and nurture campaigns to generate qualified leads.
• Create compelling B2B content across brochures, emails, landing pages and social.
• Align with Sales, define lead definitions and track pipeline through CRM.

Skills

B2B lead generation

Multi-channel campaigns

CRM proficiency

Sales alignment

Content coordination

Tools

Google Ads / PPC

Adobe Creative Suite

Canva

CapCut

LinkedIn prospecting

CRM systems

Marketing automation

Job description

Impact Food Group is seeking a B2B Lead Generation Manager in Lowton to lead a high-performing pipeline across two education-focused propositions. You will set strategy, pick channels and partners, run campaigns, and continually improve lead quality and volume to support Sales opportunities.

You will work closely with Sales, manage PPC and digital campaigns, and craft compelling content for emails, brochures and landing pages.