Sales Lead Generation Manager

Impact Food Group; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

IFG rewards

Yearly Summer Party

Centrally based offices

Job summary

Impact Food Group is seeking a highly organised Sales Lead Generation Manager to build and manage a high-performing pipeline for school sector sales.

You will own end-to-end events and direct mail campaigns, develop nurture journeys, and drive digital lead generation across PPC, SEO, and content campaigns.

Qualifications

• What we are looking for: events and lead generation experience.
• Experience creating and delivering multi-channel lead generation strategies.
• Evidence of generating qualified leads and measurable sales pipeline.
• PPC and digital acquisition experience.
• Good practical understanding of SEO and website conversion.
• Experience of outbound marketing, telesales or managing lead-generation partners. CRM, marketing automation and Sales funnel reporting experience.
• Experience of email, direct-mail and nurture campaigns.
• Strong understanding of LinkedIn as a B2B prospecting channel.
• Competence in Adobe Creative Suite and Canva.
• Ability to capture and edit short-form video.
• Strong analytical and performance-management skills.

Responsibilities

• Manage end to end our Events / Conference, approx. 1-2 a month, alongside our sales team to create leads for our Sales team.
• Identify the conferences, exhibitions, networking opportunities and events most likely to generate valuable leads.
• Develop pre-event meeting campaigns, lead capture and structured post-event follow-up.
• Develop targeted email, digital and brochure/direct-mail campaigns.
• Build nurture campaigns for prospects who are not yet ready to engage with Sales.
• Consider innovative brand awareness activity to ensure good news are effectively broadcast to prospective clients.
• Develop and own the lead generation strategy and annual activity plan.
• Identify target audiences, priority segments and prospect opportunities across schools, Trusts and the wider education sector.
• Work closely with Sales to understand priority opportunities and identify what constitutes a qualified lead, establishing an effective process for lead handover.
• Research, recommend and implement effective telesales and outbound lead generation solutions.
• Identify and manage external telesales partners or recommend appropriate internal solutions.
• Develop targeting data, call strategies, messaging and follow-up journeys.
• Manage or oversee PPC campaigns, Google Search and other B2B channels.
• Recommend website SEO improvements for relevant catering and school-support search terms.
• Develop landing pages, calls to action and lead-capture journeys.
• Monitor website traffic and conversion to improve digital performance.
• Agree role for LinkedIn in building awareness and tools such as Sales Navigator.
• Create compelling content that demonstrates IFG's expertise and gives prospective clients a reason to engage, including: Sales brochures, Email campaigns, Regional Case studies, LinkedIn content, Presentations, Landing pages, Infographics, Client testimonials, Short-form video.
• The role holder will be comfortable creating and adapting content themselves using Adobe Creative Suite and Canva, and able to capture and edit video content for websites, social media, presentations and Sales communications.

Skills

Lead generation

Events management

Multi-channel campaigns

PPC & digital marketing

SEO knowledge

LinkedIn Sales Navigator

Video content creation

CRM & marketing automation

Analytics & reporting

Tools

Adobe Creative Suite

Canva

Google Ads

LinkedIn Sales Navigator

Google Analytics

Job description

Sales Lead Generation Manager

Impact Food Group

At Impact Food Group, we’re more than just a school caterer. We’re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We’re constantly learning, evolving, and improving — every way, every day.

Through our industry-leading brands — (Innovate, Dolce, Hutchison, Cucina, and Chapter One) — we cater for over 800,000 students and operate in more than 1500 schools nationwide, growing every year.

We’re now looking for a talented and highly organised B2B Lead Generation Manager to join and play a vital role in supporting our business.

Guided by our values, integrity, bold, impactful, humble and community; you will help us shape a workplace and culture we can all be proud of.

Impact Food Group is looking for a highly engaging and motivated Sales Lead Generation Manager to build and manage a high-performing lead generation programme that supports our Direct Sales growth.

The role will create a consistent pipeline of qualified school leads for our Sales teams across two business propositions

This is a hands-on role for someone who already understands Event, Digital and Marketing lead generation and can bring expertise, ideas and best practice into the business.

Role Responsibilities:

Events

• Manage end to end our Events / Conference, approx. 1-2 a month, alongside our sales team to create leads for our Sales team.
• Identify the conferences, exhibitions, networking opportunities and events most likely to generate valuable leads.
• Develop pre-event meeting campaigns, lead capture and structured post-event follow-up.

Direct Mail

• Develop targeted email, digital and brochure/direct-mail campaigns.
• Build nurture campaigns for prospects who are not yet ready to engage with Sales.
• Consider innovative brand awareness activity to ensure good news are effectively broadcast to prospective clients.

Lead Generation plan

• Develop and own the lead generation strategy and annual activity plan.
• Identify target audiences, priority segments and prospect opportunities across schools, Trusts and the wider education sector.
• Work closely with Sales to understand priority opportunities and identify what constitutes a qualified lead, establishing an effective process for lead handover.

Telesales & Outbound

• Research, recommend and implement effective telesales and outbound lead generation solutions.
• Identify and manage external telesales partners or recommend appropriate internal solutions.
• Develop targeting data, call strategies, messaging and follow-up journeys.

Digital Lead Generation

• Manage or oversee PPC campaigns, Google Search and other B2B channels.
• Recommend website SEO improvements for relevant catering and school-support search terms.
• Develop landing pages, calls to action and lead-capture journeys.
• Monitor website traffic and conversion to improve digital performance.
• Agree role for LinkedIn in building awareness and tools such as Sales Navigator.

Content Creation

• Create compelling content that demonstrates IFG's expertise and gives prospective clients a reason to engage, including:
• Sales brochures, Email campaigns, Regional Case studies, LinkedIn content, Presentations, Landing pages, Infographics, Client testimonials, Short-form video
• The role holder will be comfortable creating and adapting content themselves using Adobe Creative Suite and Canva, and able to capture and edit video content for websites, social media, presentations and Sales communications.

What we are looking for …

• Events and lead generation experience.
• Experience creating and delivering multi-channel lead generation strategies.
• Evidence of generating qualified leads and measurable Sales pipeline.
• PPC and digital acquisition experience.
• Good practical understanding of SEO and website conversion.
• Experience of outbound marketing, telesales or managing lead-generation partners.CRM, marketing automation and Sales funnel reporting experience.
• Experience of email, direct-mail and nurture campaigns.
• Strong understanding of LinkedIn as a B2B prospecting channel.
• Competence in Adobe Creative Suite and Canva.
• Ability to capture and edit short-form video.
• Strong analytical and performance-management skills.
• Experience within education, contract catering, facilities management, SaaS, professional services or another long-cycle B2B environment would be advantageous.

What we can offer...

• Monday to Friday working
• 25 days holiday plus bank holidays
• Access to IFG rewards (money off high street)
• Yearly Summer Party
• Centrally based offices.

Impact Food are committed to the safeguarding of children, and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check, which Innovate Services Ltd supply the cost for.

We are a committed equal opportunities employer - if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.