B2B Growth & Pipeline Lead

LIMA; Salford; On-site; GBP 32,000 - 52,000; Full time

Job summary

LIMA is seeking a driven Business Development Executive in Salford to bridge marketing and sales activity and fuel revenue growth across vertical markets.

You will generate demand, qualify opportunities, and book sales-qualified meetings while maintainingHubSpot lead records and collaborating with Marketing and Sales to optimise campaigns.

This role requires resilient, target-driven professionals with strong communication skills and experience in a B2B environment.

Qualifications

• Experience in B2B sales or telemarketing with longer sales cycles.
• Familiar with social selling and consultative conversations.
• Strong verbal and written communication to engage senior decision-makers.
• Experience using CRM and sales tools such as LinkedIn Sales Navigator or Cognism.

Responsibilities

• Proactively generate outbound leads through telemarketing, LinkedIn and other demand-generation activities.
• Qualify inbound leads and uncover customer challenges to drive opportunities.
• Build relationships with decision-makers using a consultative, outcomes-focused approach.
• Collaborate with Marketing to plan campaigns and provide feedback on performance.
• Book sales-qualified meetings and maintain accurate lead status in HubSpot.
• Support campaign planning and pipeline contribution with Sales and Marketing.

Skills

Telemarketing (B2B)

Sales & relationship building

CRM proficiency

LinkedIn Navigator

Time management

Goal oriented

Tools

LinkedIn Sales Navigator

Cognism

HubSpot

Job description

LIMA is seeking a driven Business Development Executive in Salford to bridge marketing and sales activity and fuel revenue growth across vertical markets.

You will generate demand, qualify opportunities, and book sales-qualified meetings while maintainingHubSpot lead records and collaborating with Marketing and Sales to optimise campaigns.

This role requires resilient, target-driven professionals with strong communication skills and experience in a B2B environment.