Business Development Executive

LIMA; Salford; On-site; GBP 32,000 - 52,000; Full time

Job summary

LIMA is seeking a driven Business Development Executive in Salford to bridge marketing and sales activity and fuel revenue growth across vertical markets.

You will generate demand, qualify opportunities, and book sales-qualified meetings while maintainingHubSpot lead records and collaborating with Marketing and Sales to optimise campaigns.

This role requires resilient, target-driven professionals with strong communication skills and experience in a B2B environment.

Qualifications

• Experience in B2B sales or telemarketing with longer sales cycles.
• Familiar with social selling and consultative conversations.
• Strong verbal and written communication to engage senior decision-makers.
• Experience using CRM and sales tools such as LinkedIn Sales Navigator or Cognism.

Responsibilities

• Proactively generate outbound leads through telemarketing, LinkedIn and other demand-generation activities.
• Qualify inbound leads and uncover customer challenges to drive opportunities.
• Build relationships with decision-makers using a consultative, outcomes-focused approach.
• Collaborate with Marketing to plan campaigns and provide feedback on performance.
• Book sales-qualified meetings and maintain accurate lead status in HubSpot.
• Support campaign planning and pipeline contribution with Sales and Marketing.

Skills

Telemarketing (B2B)

Sales & relationship building

CRM proficiency

LinkedIn Navigator

Time management

Goal oriented

Tools

LinkedIn Sales Navigator

Cognism

HubSpot

Job description

We are looking for a driven and commercially focused Business Development Executive to join our growing team. This is a high-impact role that sits at the heart of our revenue engine, bridging the gap between marketing activity and meaningful sales engagement.

Beyond simply generating leads, you will play a key role in shaping the first impressions of LIMA.

Your focus will be on generating demand, qualifying opportunities, and ensuring a consistent flow of well-matched appointments into the sales pipeline, helping drive sustainable business growth across our key vertical markets in both the public and private sectors.

Day to day you will:

• Proactively generate outbound leads through telemarketing, LinkedIn and other demand-generation activity targeting agreed vertical markets.
• Manage inbound leads by responding to marketing enquiries, qualifying prospects and uncovering customer challenges.
• Engage with decision-makers at all levels to build trusted relationships through a consultative, outcomes-focused approach.
• Act as a brand ambassador for LIMA, representing the business at online and in-person events.
• Work closely with the Marketing team to plan campaigns, follow up on activity and provide feedback on performance.
• Consistently achieve targets by booking sales-qualified meetings with key decision-makers.
• Maintain accurate and up-to-date lead information and status within HubSpot.
• Liaise with Sales and Marketing teams on campaign planning, SAA progress and pipeline contribution.
• Build and maintain targeted prospect lists for priority sectors and vertical markets.

Ideal Candidate Profile

The Essentials:

• Experience in a B2B telemarketing, sales or customer-facing role, with exposure to longer sales cycles and multiple stakeholders.
• Understanding of social selling and consultative, value-based conversations.
• Strong communication skills, both verbal and written, with the confidence to engage senior decision-makers
• Experience using CRM systems and sales tools such as LinkedIn Sales Navigator, Cognism, or similar
• Proven ability to manage workload effectively in a fast-paced, target-driven environment
• Comfortable working to monthly targets in a fast-paced commercial environment, with good time-management skills.

The Desirables:

• Experience or interest in the technology sector, ideally in an MSP or IT services environment
• Exposure to working closely with marketing teams on campaign-led sales activity

Soft Skills & Culture Fit:

• Highly self-motivated, results-driven, and resilient
• Confident and tenacious, with a proactive approach to outreach and engagement
• Strong relationship builder, able to quickly establish rapport and credibility at different levels
• Organised and able to prioritise effectively while managing multiple activities
• Creative thinker with a mindset for continuous improvement
• Customer-focused, with a genuine interest in understanding business challenges

About LIMA

At LIMA, we help organisations achieve their ambitions through insight-led technology strategy and managed services that enhance resilience, drive performance, and support sustainable growth. But we know that our success is powered by our people.

We’re proud to be a Great Place to Work company for the second year running, and our team consistently tells us that the people are the best thing about working here. We recognise and reward the hard work of our colleagues with competitive salaries, professional development opportunities, wellbeing support and a strong benefits package.

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