Business Development Executive

LIMA; Eccles; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

25 days holiday

Private medical scheme

Professional development

Wellbeing support

Job summary

LIMA in Eccles, United Kingdom, is seeking a driven Business Development Executive to join our growing team. This high-impact role sits at the heart of our revenue engine, bridging marketing and sales, focusing on generating demand, qualifying opportunities and booking well-matched appointments.

You will work with Marketing to plan campaigns, build targeted prospect lists, and maintain HubSpot data. Ideal candidates have B2B telemarketing experience, strong networking skills and a consultative,

Qualifications

• Experience in a B2B telemarketing or sales role with longer sales cycles.
• Proven ability to engage multiple stakeholders and run consultative conversations.
• Strong written and verbal communication with senior decision-makers.
• Experience using CRM systems and LinkedIn Sales Navigator.

Responsibilities

• Proactively generate outbound leads via telemarketing, LinkedIn and campaigns.
• Qualify inbound enquiries and uncover customer challenges.
• Book sales-qualified meetings with key decision-makers.
• Maintain accurate lead data in HubSpot and track status.
• Collaborate with Marketing to plan campaigns and provide feedback.
• Build targeted prospect lists for priority sectors and verticals.

Skills

B2B telemarketing

Lead qualification

CRM proficiency

Sales Navigator

Stakeholder engagement

Time management

Tools

HubSpot

LinkedIn Sales Navigator

Cognism

Job description

We are looking for a driven and commercially focused Business Development Executive to join our growing team. This is a high-impact role that sits at the heart of our revenue engine, bridging the gap between marketing activity and meaningful sales engagement.

Beyond simply generating leads, you will play a key role in shaping the first impressions of LIMA.

Your focus will be on generating demand, qualifying opportunities, and ensuring a consistent flow of well-matched appointments into the sales pipeline, helping drive sustainable business growth across our key vertical markets in both the public and private sectors.

Day to day you will:

• Proactively generate outbound leads through telemarketing, LinkedIn and other demand‑generation activity targeting agreed vertical markets.
• Manage inbound leads by responding to marketing enquiries, qualifying prospects and uncovering customer challenges.
• Engage with decision‑makers at all levels to build trusted relationships through a consultative, outcomes‑focused approach.
• Act as a brand ambassador for LIMA, representing the business at online and in‑person events.
• Work closely with the Marketing team to plan campaigns, follow up on activity and provide feedback on performance.
• Consistently achieve targets by booking sales‑qualified meetings with key decision‑makers.
• Maintain accurate and up‑to‑date lead information and status within HubSpot.
• Liaise with Sales and Marketing teams on campaign planning, SAA progress and pipeline contribution.
• Build and maintain targeted prospect lists for priority sectors and vertical markets.

Ideal Candidate Profile

The Essentials:

• Experience in a B2B telemarketing, sales or customer‑facing role, with exposure to longer sales cycles and multiple stakeholders.
• Understanding of social selling and consultative, value‑based conversations.
• Strong communication skills, both verbal and written, with the confidence to engage senior decision-makers
• Experience using CRM systems and sales tools such as LinkedIn Sales Navigator, Cognism, or similar
• Proven ability to manage workload effectively in a fast-paced, target-driven environment
• Comfortable working to monthly targets in a fast‑paced commercial environment, with good time‑management skills.

The Desirables:

• Experience or interest in the technology sector, ideally in an MSP or IT services environment
• Exposure to working closely with marketing teams on campaign-led sales activity

Soft Skills & Culture Fit:

• Highly self-motivated, results-driven, and resilient
• Confident and tenacious, with a proactive approach to outreach and engagement
• Strong relationship builder, able to quickly establish rapport and credibility at different levels
• Organised and able to prioritise effectively while managing multiple activities
• Creative thinker with a mindset for continuous improvement
• Customer-focused, with a genuine interest in understanding business challenges

About LIMA

At LIMA, we help organisations achieve their ambitions through insight-led technology strategy and managed services that enhance resilience, drive performance, and support sustainable growth. But we know that our success is powered by our people.

We’re proud to be a Great Place to Work™ company for the second year running, and our team consistently tells us that the people are the best thing about working here. We recognise and reward the hard work of our colleagues with competitive salaries, professional development opportunities, wellbeing support and a strong benefits package.

Up to £35,000

Hours

37.5

Joining our team comes with a range of benefits designed to enhance your work experience and well-being:Holidays: Time to relax with 25 days holiday (pro rata for part time employees), plus bank holidays. You will also have the option to buy or sell 5 days leave each yearBirthday Leave: An additional paid day to celebrate your birthday with family and friendsHealthcare: From day one you’ll have access to Medicash our healthcare cash back plan and after two continuous years of service have the option to join our private medical schemeProfessional Development: Access to ongoing training and development opportunities to help you grow in your career.Family Leave: Enhanced maternity, paternity and adoption pay after two continuous years serviceEmployee Assistance Program: Confidential counselling and support services to help you navigate life's challenges.Salary Sacrifices Schemes: To support you to save for retirement or purchase an electric car or bikeTeam Building Events: Engage with your colleagues through team-building activities and events.