B2B Digital Acquisition & Growth Specialist

TrustMark; Basingstoke; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

TrustMark, the UK's Government-endorsed quality scheme for home improvements, is transforming its approach to membership growth. We seek a Digital Acquisition Specialist to build a new B2B capability, driving lead generation, email campaigns and CRM development.

You will work hybrid from Basingstoke, reporting to the Propositions Director, shaping campaigns that convert trade prospects into TrustMark registrations while ensuring GDPR compliance and data-driven performance.

Qualifications

• Experience in B2B digital acquisition and lead generation.
• Knowledge of CRM and marketing automation.
• Proven ability to develop and optimise acquisition campaigns.
• Knowledge of GDPR compliance in marketing.

Responsibilities

• Identify and develop sources of qualified B2B leads.
• Research and evaluate lead generation partners.
• Build and manage targeted prospect pipelines.
• Identify new audiences and acquisition opportunities.
• Balance internal activity with external resources to maximise efficiency.
• Plan, launch and optimise targeted email and digital campaigns.
• Develop acquisition journeys, messaging and campaign sequences.
• Test and refine approaches to improve engagement and conversion.
• Work with the wider team to communicate TrustMark's membership value proposition.
• Develop messaging that communicates ongoing benefits of TrustMark registration.
• Apply understanding of subscription or recurring-revenue models.
• Support CRM processes including planned introduction of HubSpot.
• Track pipeline activity, campaign performance, conversion rates and acquisition costs.
• Ensure GDPR compliance in outreach and data handling.
• Coordinate with Operations and certification bodies to support acquisition-to-registration flow.
• Build relationships with partners and market feedback for the new model.

Skills

B2B Digital Acquisition

Performance Marketing

Lead Generation

Email Marketing

CRM

Prospect Data

Campaign Management

Marketing Funnels

Conversion Optimisation

GDPR

Data Analysis

Stakeholder Engagement

Tools

HubSpot

CRM systems

Job description

TrustMark, the UK's Government-endorsed quality scheme for home improvements, is transforming its approach to membership growth. We seek a Digital Acquisition Specialist to build a new B2B capability, driving lead generation, email campaigns and CRM development.

You will work hybrid from Basingstoke, reporting to the Propositions Director, shaping campaigns that convert trade prospects into TrustMark registrations while ensuring GDPR compliance and data-driven performance.