Digital Acquisition Specialist – B2B Growth & Performance Marketing

TrustMark; Basingstoke; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

TrustMark, the UK's Government-endorsed quality scheme for home improvements, is transforming its approach to membership growth. We seek a Digital Acquisition Specialist to build a new B2B capability, driving lead generation, email campaigns and CRM development.

You will work hybrid from Basingstoke, reporting to the Propositions Director, shaping campaigns that convert trade prospects into TrustMark registrations while ensuring GDPR compliance and data-driven performance.

Qualifications

• Experience in B2B digital acquisition and lead generation.
• Knowledge of CRM and marketing automation.
• Proven ability to develop and optimise acquisition campaigns.
• Knowledge of GDPR compliance in marketing.

Responsibilities

• Identify and develop sources of qualified B2B leads.
• Research and evaluate lead generation partners.
• Build and manage targeted prospect pipelines.
• Identify new audiences and acquisition opportunities.
• Balance internal activity with external resources to maximise efficiency.
• Plan, launch and optimise targeted email and digital campaigns.
• Develop acquisition journeys, messaging and campaign sequences.
• Test and refine approaches to improve engagement and conversion.
• Work with the wider team to communicate TrustMark's membership value proposition.
• Develop messaging that communicates ongoing benefits of TrustMark registration.
• Apply understanding of subscription or recurring-revenue models.
• Support CRM processes including planned introduction of HubSpot.
• Track pipeline activity, campaign performance, conversion rates and acquisition costs.
• Ensure GDPR compliance in outreach and data handling.
• Coordinate with Operations and certification bodies to support acquisition-to-registration flow.
• Build relationships with partners and market feedback for the new model.

Skills

B2B Digital Acquisition

Performance Marketing

Lead Generation

Email Marketing

CRM

Prospect Data

Campaign Management

Marketing Funnels

Conversion Optimisation

GDPR

Data Analysis

Stakeholder Engagement

Tools

HubSpot

CRM systems

Job description

Help Build the Next Chapter of TrustMark's Growth

Can you turn data into opportunities, digital campaigns into conversions and prospects into long-term members?

Are you a commercially minded digital acquisition specialist who enjoys building something new, testing what works and seeing measurable results?

TrustMark, the UK's only Government-endorsed quality scheme for work carried out in and around the home, is entering an exciting period of transformation.

We're evolving how we engage with trade businesses, creating a more direct, digitally driven approach to membership growth while strengthening our role in quality assurance and consumer protection.

We're now looking for a Digital Acquisition Specialist to help build this capability from the ground up.

This is a newly created, hands-on opportunity for someone who combines B2B lead generation, digital marketing, CRM and conversion optimisation with the initiative to turn ideas into effective acquisition campaigns.

The Role at a Glance

Digital Acquisition Specialist

Basingstoke | Hybrid – Approximately 3 Days Office

Full-Time | Permanent

Reporting to: Propositions Director

Department: Propositions

Start: ASAP – Immediate availability or a short notice period advantageous

Sector: Membership | Quality Assurance | Construction | Home Improvement | Consumer Protection

Your Background / Skills: B2B Digital Acquisition, Performance Marketing, Lead Generation, Email Marketing, CRM, HubSpot, Prospect Data, Campaign Management, Marketing Funnels, Conversion Optimisation, GDPR, Data Analysis, Stakeholder Engagement.

About TrustMark

TrustMark is the only UK Government-endorsed quality scheme for home improvements, covering everything from kitchens and bathrooms to energy efficiency, low carbon measures and wider construction related work.

As a non-for-profit organisation, our purpose is to drive quality, raise standards and strengthen consumer confidence across the industry.

Working with Scheme Providers, certification bodies, trade associations and businesses throughout the UK, we help consumers identify businesses committed to recognised standards of competence and quality.

We're now embarking on a significant transformation, expanding beyond our traditional strengths in energy efficiency and government funded programmes to engage more directly with the wider home improvement market.

And that’s where you come in.

The Opportunity

As our Digital Acquisition Specialist, you'll play a central role in developing a new B2B acquisition capability.

Working closely with the Propositions Director, Scheme Development, Operations and Marketing teams, you'll identify prospective trade businesses, build targeted campaigns and develop effective journeys that convert interest into TrustMark registrations.

You'll take a commercially minded approach to building a sustainable pipeline of prospective members, identifying the most effective routes to market through digital campaigns, targeted outreach, lead generation partners and industry relationships.

You'll also help shape how leads are sourced, qualified, nurtured and converted into registrations, while supporting the development of our CRM capability and the processes needed to measure acquisition performance.

What You'll Be Responsible For:

• Identify and develop effective sources of qualified B2B leads, including trade directories, certification bodies, industry databases and external lead generation providers.
• Research and evaluate potential lead generation partners, assessing lead quality, commercial value and delivery capability.
• Build and manage targeted prospect pipelines, ensuring leads are relevant, qualified and aligned with TrustMark's membership proposition.
• Identify new audiences, partnerships and acquisition opportunities across the construction and home improvement sectors.
• Balance internal acquisition activity with external resources to maximise efficiency, lead quality and conversion.

Digital Campaigns & Conversion

• Plan, launch and optimise targeted email, digital marketing and direct outreach campaigns
• Develop effective acquisition journeys, messaging and campaign sequences
• Test and refine approaches to improve engagement, lead quality and conversion rates
• Work with the wider team to communicate TrustMark's membership value proposition
• Develop compelling messaging that communicates the commercial value and ongoing benefits of TrustMark registration.
• Apply an understanding of subscription or recurring-revenue models to improve prospect engagement, conversion and long-term membership growth

CRM, Data & Performance

• Support the development and implementation of CRM processes, including the planned introduction of HubSpot
• Track pipeline activity, campaign performance, conversion rates and acquisition costs
• Use performance insights to improve targeting, efficiency and results
• Ensure outreach and prospect data management comply with GDPR requirements

Stakeholder Collaboration & Delivery

• Work with Scheme Development and relevant providers to support competency verification
• Coordinate with Operations to ensure a smooth transition from acquisition to registration
• Build productive relationships with certification bodies, trade associations and other partners
• Contribute ideas and market feedback as TrustMark develops its new acquisition model

About You

You’ll bring practical experience in B2B digital acquisition, performance marketing, membership growth or lead generation, with evidence of building pipelines and converting prospects into customers or members.

We're particularly interested in someone who has helped develop or improve acquisition processes rather than simply inherited established campaigns.

What You'll Bring:

• Proven experience in B2B lead generation, digital acquisition or membership growth
• Hands-on experience planning and delivering targeted digital and email campaigns
• Strong CRM knowledge, including prospect management, segmentation and reporting
• Experience building lead pipelines from databases, directories or structured data sources
• Confidence analysing campaign performance, conversion funnels and acquisition KPIs
• Experience testing messaging, channels and outreach strategies to improve results
• Strong commercial awareness and understanding of the customer acquisition journey
• Sound knowledge of GDPR and compliant B2B marketing practices
• Excellent communication, stakeholder management and organisational skills
• A proactive, independent approach with the confidence to build processes from scratch

Highly Desirable:

• Experience marketing membership schemes, subscription services, B2B SaaS or other recurring-revenue propositions.
• Experience sourcing, evaluating or managing external lead generation providers and commercial acquisition partners.
• Experience with HubSpot, CRM implementation or marketing automation.
• Knowledge of construction, home improvement, certification schemes, trade associations or regulated services.

The Person Behind the Experience

This is a role for someone who enjoys both the creative and analytical sides of acquisition.

You’ll be curious about what motivates businesses to join, commercially aware enough to recognise opportunities and practical enough to turn your thinking into campaigns that deliver.

You’ll be comfortable working independently, experimenting with new approaches and sharing honest feedback about what’s working and what needs to change.

Above all, you’ll enjoy the opportunity to build something rather than simply maintain it.

Why Join TrustMark?

• Take ownership of a newly created digital acquisition function
• Help shape TrustMark's evolving membership growth strategy
• Develop acquisition campaigns, customer journeys and CRM capabilities from the ground up
• Work closely with senior leaders on a major organisational transformation
• Make a measurable contribution to growth and long-term sustainability
• Support an organisation with a genuine role in improving standards and consumer protection

This is an opportunity to join a nationally recognised, purpose-driven organisation at a pivotal stage in its development.

If you're ready to combine digital acquisition expertise with the opportunity to build, influence and deliver meaningful growth, we'd love to hear from you.

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