B2B Digital Growth & Marketing Leader

Ultimate (Commercial Interiors) Ltd | est. 2002

Crosshills

Presencial

GBP 35.000 - 52.000

Jornada completa

Hace 2 días

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Descripción de la vacante

Ultimate (Commercial Interiors) Ltd is seeking a Digital Growth & Marketing Executive to plan and deliver integrated marketing activity that elevates the company’s online presence and supports business development. You will use digital channels, CRM data, client insight and high-quality content to attract, nurture and convert opportunities, while monitoring AI-led discovery.

You will develop campaigns across SEO, PPC and email, manage website content with WordPress, collaborate with agencies,

Formación

Two years’ experience in digital marketing, content or social media, ideally within a B2B, design or construction environment.
Strong understanding of digital marketing channels and best practice, including SEO, paid media, email marketing and social media.
Experience of CRM platforms, audience segmentation, email automation or client nurturing campaigns.
An understanding of account-based marketing, lead generation and the relationship between marketing and business development.
Awareness of AI search, generative search experiences and emerging digital marketing technologies, with an appetite to test and learn.
Hands‑on experience with relevant platforms such as Google Analytics, LinkedIn, Campaign Manager, Meta Business Suite, email marketing software and Canva or Adobe Creative Suite.
Familiarity with content management systems such as WordPress.
Excellent copywriting and content creation skills, with a strong eye for visual design and brand consistency.
Commercially minded and confident using data and performance reporting to evaluate activity and recommend improvements.
Highly organised, proactive and able to manage multiple projects and stakeholders simultaneously.

Responsabilidades

Plan and deliver integrated marketing activity that elevates Ultimate’s online presence and supports business development.
Use digital channels, CRM data, client insight and high-quality content to attract, nurture and convert opportunities, while monitoring AI-led discovery.
Develop and manage integrated digital marketing campaigns across SEO, PPC and email.
Support sector-specific and account-based marketing campaigns for target clients and opportunities.
Create follow-up campaigns for Hive visits, events and networking activity.
Collaborate with business development colleagues to produce targeted campaigns, content and collateral that support lead generation and conversion.
Monitor campaign performance, lead quality and engagement, using insight to improve future activity and demonstrate marketing’s contribution to growth.
Maintain and update the company website using the content management system.
Collaborate with external agencies on SEO, paid media and website development.
Develop content that supports SEO and discovery through AI-powered platforms.
Create clear, authoritative and structured website, case study and project content that improves how Ultimate is understood online.
Monitor website analytics, search performance, AI search trends and emerging marketing technologies, recommending improvements where appropriate.
Create, schedule and manage engaging content across LinkedIn, Instagram, YouTube and Facebook.
Monitor reach, engagement and audience growth, adjusting activity in response to performance data.
Work with clients, project teams and suppliers to share project stories and completed schemes.
Engage with industry partners and stakeholders to build Ultimate’s community, credibility and visibility.
Write and curate content for blogs, newsletters, social media, digital advertising and client campaigns.
Create compelling project case studies and success stories that demonstrate value and support opportunities.
Develop marketing and sales collateral, including brochures, project decks and branded templates.
Coordinate content production activities such as webinars, podcasts, photography and video shoots.
Ensure all content is accurate and aligned with brand guidelines.