B2B Direct Marketing Lead - UK & Europe Growth

ST Talent; Wetherby; A distancia; GBP 36.000 - 44.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company pension scheme

Office-based in Wetherby

Descripción de la vacante

ST TALENT is recruiting a Direct Marketing Manager for an established construction-sector business. This hands-on, commercially focused role focuses on outbound campaigns using email, LinkedIn and direct mail to generate warm leads for the Business Development team.

You'll own direct marketing across the UK and Europe, from lead generation to retention, and will collaborate with sales to deliver measurable results, not just clicks.

Formación

• B2B direct marketing experience with measurable results.
• Strong copywriting with ability to craft engaging campaigns.
• Hands-on email, LinkedIn outreach and audience segmentation.

Responsabilidades

• Plan and deliver targeted B2B campaigns across email, LinkedIn and offline channels.
• Build prospect lists, segment audiences and tailor messaging by sector/region.
• Work with Business Development and Sales to generate leads and meetings.
• Write engaging copy for campaigns, collateral, landing pages and mailers.
• Develop campaigns to attract new customers and reactivate accounts.
• Track performance from initial contact to orders to drive improvements.
• Manage CRM data, segmentation and lead attribution.
• Plan events marketing outreach and post-event follow-up.
• Create case studies, blogs and industry guides.
• Support European campaigns with region-specific messaging.

Conocimientos

B2B direct marketing

Copywriting

Email marketing

LinkedIn outreach

Campaign sequencing

Audience segmentation

CRM data & reporting

GDPR/PECR knowledge

Herramientas

Zoho CRM

Descripción del empleo

ST TALENT is recruiting a Direct Marketing Manager for an established construction-sector business. This hands-on, commercially focused role focuses on outbound campaigns using email, LinkedIn and direct mail to generate warm leads for the Business Development team.

You'll own direct marketing across the UK and Europe, from lead generation to retention, and will collaborate with sales to deliver measurable results, not just clicks.