CRM & Demand Gen Lead (HubSpot)

3Search; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

3Search is seeking a CRM & Insights Manager to lead a HubSpot-led CRM and demand generation strategy. You will connect campaigns, data and sales activity to identify opportunities and improve conversion.

You will own the roadmap for HubSpot CRM and marketing automation, drive segmentation, and optimise lifecycle journeys from prospecting to retention. Collaboration with senior stakeholders in a B2B services context is essential.

Qualifications

• Hands-on HubSpot experience with CRM, Marketing Hub, automation, lead scoring and reporting.
• Proven experience in demand generation, lead generation and marketing funnel optimisation.
• MQL and SQL management, lifecycle stages and lead qualification understood.
• Excellent analytical skills with ability to translate data into commercial recommendations.
• Collaborative experience with marketing, sales and senior stakeholders in a B2B environment; professional/financial services experience advantageous.

Responsibilities

• Own the HubSpot CRM and marketing automation roadmap, improving lifecycle journeys.
• Drive demand and lead generation through segmentation and automation.
• Manage and analyse MQLs and SQLs with clear definitions and reporting.
• Turn CRM and campaign data into actionable insight for marketing and sales.
• Optimise marketing-to-sales integration and handover processes.

Skills

HubSpot CRM

Lead generation

Marketing funnel

MQL management

SQL reporting

Data analysis

Stakeholder management

HubSpot Marketing Hub

CRM integration

Tools

HubSpot Marketing Hub

CRM integration

Job description

3Search is seeking a CRM & Insights Manager to lead a HubSpot-led CRM and demand generation strategy. You will connect campaigns, data and sales activity to identify opportunities and improve conversion.

You will own the roadmap for HubSpot CRM and marketing automation, drive segmentation, and optimise lifecycle journeys from prospecting to retention. Collaboration with senior stakeholders in a B2B services context is essential.