Audience Strategy Lead — Data & Planning Expert

WPP Media; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Client Audience Strategy Manager to lead data onboarding, audience planning, and data-driven recommendations for UK clients. The role blends hands-on data work with direct client engagement to drive growth and platform optimization.

You will design scalable processes, collaborate with cross-functional teams, and stay ahead of privacy and identity developments to deliver measurable campaign value.

Qualifications

• Solid understanding of data integrations and audience builds.
• Hands-on experience with planning platforms (OMS or equivalent).
• Knowledge of digital media channels and audience targeting principles.
• Ability to translate data insights into client-ready narratives.

Responsibilities

• Own data onboarding and end-to-end platform design across accounts.
• Design best-practice frameworks for audience planning and data activation.
• Attend client meetings and present recommendations with confidence.
• Demonstrate the value of data with measurable business outcomes.
• Manage data partner relationships and ensure data quality.

Skills

Data onboarding

Audience planning

OMS experience

Data integrations

Account planning

Tools

Open Media Studios

OMS

Job description

WPP Media is seeking a Client Audience Strategy Manager to lead data onboarding, audience planning, and data-driven recommendations for UK clients. The role blends hands-on data work with direct client engagement to drive growth and platform optimization.

You will design scalable processes, collaborate with cross-functional teams, and stay ahead of privacy and identity developments to deliver measurable campaign value.