Director, Data Strategy for AI-Driven Media

United States Digital Space LLC; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits package

Job summary

WPP Media in the UK seeks a Director of Data Strategy to lead data-driven audience and bidding initiatives for a major telco client. You will own the Data Strategy roadmap, drive AI-enabled data products, and collaborate across agency teams to deliver measurable outcomes.

The role requires 6+ years in a data-led, agency-side environment, strong communication, and stakeholder management. A hybrid work model and competitive benefits are offered.

Qualifications

• Deep interest in Media & Technology and ability to articulate complex concepts to varied stakeholders.
• Customer focus with a passion for client success and long-term relationships.
• Exceptional communication and relationship-building for clients and agency partners.
• Experience managing multiple stakeholders in a matrixed environment.
• 6+ years digital agency-side in a data-led role with emphasis on digital paid media.

Responsibilities

• Lead data strategy initiatives and drive AI-enabled insights for campaigns.
• Oversee cross-functional collaboration and ensure alignment on project goals with BT account teams.
• Own data strategy workstreams and contribute to the broader DPAM roadmap with AWS/Amazon Marketing Cloud elements.
• Mentor and manage Data Strategy team members: Associate Director, Manager, and Associate.
• Ensure data ways of working are maintained across campaign cycles and client objectives.

Skills

Data strategy

AI & data products

Communication skills

Stakeholder management

Agency experience (6+ years)

Interpersonal skills

Privacy awareness

TelCo experience helpful

Job description

WPP Media in the UK seeks a Director of Data Strategy to lead data-driven audience and bidding initiatives for a major telco client. You will own the Data Strategy roadmap, drive AI-enabled data products, and collaborate across agency teams to deliver measurable outcomes.

The role requires 6+ years in a data-led, agency-side environment, strong communication, and stakeholder management. A hybrid work model and competitive benefits are offered.