Data Strategy Lead: AI-Driven Marketing & Growth

WPP Media; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Paid time off

Job summary

WPP Media, London-based, seeks a Data Strategy Manager to transform data into actionable insights that drive Boots campaign outcomes. You will lead audience-driven strategy and collaborate with Boots and internal teams to deliver data products and partnerships.

Role focuses on governance, privacy-first data handling, and measurable business impact across media activation, in a hybrid UK environment.

Qualifications

• Data-driven audience & bidding strategy and enablement.
• Ability to justify and request signals and data products to meet client goals.
• Strong analytical skills to transform data into actionable insights.

Responsibilities

• Define and deliver data-driven audience strategies for Boots campaigns.
• Collaborate with Boots and internal teams to align data products with business goals.
• Lead data governance and privacy-first practices across plans.

Skills

Data-led strategy

Audience insights

Stakeholder management

Analytical thinking

Tools

MarTech

CRM

Job description

WPP Media, London-based, seeks a Data Strategy Manager to transform data into actionable insights that drive Boots campaign outcomes. You will lead audience-driven strategy and collaborate with Boots and internal teams to deliver data products and partnerships.

Role focuses on governance, privacy-first data handling, and measurable business impact across media activation, in a hybrid UK environment.