Strategic Media Planning Lead — Hybrid, Data-Driven

wppmedia; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive medical

Hybrid work model

Job summary

WPP Media in the UK is seeking a high-impact Associate Director, Planning to lead strategic media planning for major brands. You will collaborate with data science, analytics, brand strategy, and consumer insights teams to craft data-driven campaigns that balance brand and performance goals.

The role requires deep experience across media channels, ecommerce knowledge, and proficiency with planning tools like TGI and Touchpoints.

Qualifications

• Expertise in audience research and planning tools.
• Ability to design multi-channel media plans.
• Strong analytical thinking and commercial acumen.

Responsibilities

• Lead audience targeting for addressable and non-addressable media.
• Design connections ecosystem and plan with paid, owned, earned channels.
• Manage campaigns and annual planning with clients and channel teams.
• Develop measurement and testing frameworks to optimise live campaigns.

Skills

Audience research

Planning tools

Media channels

Presentation

Tools

TGI

Touchpoints

Job description

WPP Media in the UK is seeking a high-impact Associate Director, Planning to lead strategic media planning for major brands. You will collaborate with data science, analytics, brand strategy, and consumer insights teams to craft data-driven campaigns that balance brand and performance goals.

The role requires deep experience across media channels, ecommerce knowledge, and proficiency with planning tools like TGI and Touchpoints.