Senior Planning Lead — Media Strategy & Growth

WPP Media; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media in the UK seeks an Associate Director, Planning to lead strategic media planning for cross-functional campaigns across bp and energy brands. You will collaborate with data science, analytics, brand strategy, and consumer insights teams to craft measurable, impactful media plans.

The role emphasizes strategic thinking, commercial acumen, and a proactive approach to innovation, with a hybrid office model and exposure to cutting-edge marketing platforms.

Qualifications

• Build and target audiences in addressable media to reach scale.
• Design an approach to connect with defined audiences, including hard-to-reach groups.
• Connect data with client and internal teams to plan effectively.

Responsibilities

• Design the connections ecosystem and plan with paid, owned and earned channels.
• Day-to-day management of campaigns and annual planning; liaison between clients and channel specialists.
• Design measurement and testing framework to inform and optimize campaigns when live.
• Lead and develop junior team members to grow skills.

Skills

Audience research tools

Planning tools

Data interpretation

Campaign planning

Stakeholder management

Team leadership

Tools

TGI

Touchpoints

Media owner tools

Job description

WPP Media in the UK seeks an Associate Director, Planning to lead strategic media planning for cross-functional campaigns across bp and energy brands. You will collaborate with data science, analytics, brand strategy, and consumer insights teams to craft measurable, impactful media plans.

The role emphasizes strategic thinking, commercial acumen, and a proactive approach to innovation, with a hybrid office model and exposure to cutting-edge marketing platforms.