EMEA Audience & IMC Planning Director

WPP Media; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Job summary

WPP Media is seeking an Audience and Communications Planning Director in Greater London to lead the development of audience strategies across EMEA. This role involves translating consumer insights and market trends into actionable communication plans.

Key responsibilities include overseeing comprehensive audience strategy development and managing team collaborations to ensure effective execution. The ideal candidate should possess strong analytical and presentation skills, along with proven experience in media planning.

WPP Media promotes a hybrid work culture and offers a robust benefits package, emphasizing growth and development.

Qualifications

• 5+ years experience in media planning roles, especially on global clients.
• Proven track record of leading integrated communications strategies.
• Direct experience with Brand Ecosystem Planning (BEP) and IMC frameworks.

Responsibilities

• Lead development of audience and communications strategies.
• Advise clients using comprehensive audience understanding.
• Oversee execution of strategic initiatives and processes.

Skills

Audience segmentation

Consumer journey mapping

Behavioural economics

Presentation skills

Analytical skills

Education

Bachelor's or Master's degree related to communications

Tools

Comscore

Nielsen

MRI

GWI

Microsoft Office Suite

Job description

WPP Media is seeking an Audience and Communications Planning Director in Greater London to lead the development of audience strategies across EMEA. This role involves translating consumer insights and market trends into actionable communication plans.

Key responsibilities include overseeing comprehensive audience strategy development and managing team collaborations to ensure effective execution. The ideal candidate should possess strong analytical and presentation skills, along with proven experience in media planning.

WPP Media promotes a hybrid work culture and offers a robust benefits package, emphasizing growth and development.