Audience Strategy & Enablement Lead

Publicis Groupe UK; Greater London; Hybrid; GBP 68,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe UK is hiring an Associate Director, Audience Strategy & Enablement to shape how audience insight and Connected Identity guide media planning, activation and measurement. You’ll align planners, activation specialists, market teams and platform partners to turn data capabilities into practical value.

You will work with colleagues to translate briefs into audience/data requirements and help teams adopt new ways of working across the EMEA region.

Qualifications

• Experience in media planning and activation cycles, and how audience insight informs decisions.
• Ability to translate briefs into audience/data requirements and guide planning.
• Curiosity about audiences, data and technology; able to learn new platforms quickly.
• Experience using audience insights and platform outputs to influence planning/activation.
• Familiarity with audience/data tech (identity solutions, CDPs, DMPs, Adobe).
• Ability to simplify complex data/tech concepts for non-specialists.
• Experience mentoring or managing others, with collaborative leadership.

Responsibilities

• Support rollout and adoption of Connected Identity across EMEA markets.
• Connect audience strategy with media planning, activation and measurement.
• Translate briefs into audience/data requirements and identify value.
• Work with audience/analytics platforms to provide practical guidance to media teams.
• Create documentation, training and hands-on sessions for activation workflows.
• Build strong relationships with clients, market teams and partners to keep work progressing.
• Provide direction and contribute a clear point of view to the wider team.

Skills

Media planning

Audience planning

Media strategy

Leadership

Mentoring

Data analysis

Communication

Tools

Adobe

Identity solutions

CDPs

DMPs

Clean rooms

Job description

Publicis Groupe UK is hiring an Associate Director, Audience Strategy & Enablement to shape how audience insight and Connected Identity guide media planning, activation and measurement. You’ll align planners, activation specialists, market teams and platform partners to turn data capabilities into practical value.

You will work with colleagues to translate briefs into audience/data requirements and help teams adopt new ways of working across the EMEA region.