Data Strategy Associate Director — UK (AI-Driven Growth)

WPP Media; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

WPP Media, a data-led agency partner, seeks a Data Strategy Associate Director to join our growing Data, Technology & Analytics team. You will transform data into actionable insights for Boots, shaping audience strategies and measuring campaign impact.

Based in the UK, you will lead cross-functional projects, collaborate with clients and partners, and drive data governance and innovative testing within a privacy-first environment. A passion for data, technology and client outcomes is essential.

Qualifications

• Data-led audience & bidding strategy and enablement.
• Strategic Project Ownership.
• Cross-functional Collaboration.
• Co-own Boots Data Strategy testing workstream.
• Data Governance and Compliance.

Responsibilities

• Transform data into actionable insights to drive client outcomes for Boots.
• Own and optimize data strategies and testing workstreams with internal and client teams.
• Collaborate across MarTech, CRM and analytics to deliver measurable impact for Boots.

Job description

WPP Media, a data-led agency partner, seeks a Data Strategy Associate Director to join our growing Data, Technology & Analytics team. You will transform data into actionable insights for Boots, shaping audience strategies and measuring campaign impact.

Based in the UK, you will lead cross-functional projects, collaborate with clients and partners, and drive data governance and innovative testing within a privacy-first environment. A passion for data, technology and client outcomes is essential.