Assistant Social Media Manager

Co-op; Manchester; Hybrid; GBP 45,000; Full time

Job summary

A leading UK co-operative is seeking an Assistant Social Media Manager to enhance their B2B social media presence. This hybrid role in Manchester/Scunthorpe involves developing strategies, managing content across platforms, and leading LinkedIn campaigns. The ideal candidate will have proven experience in B2B social media management and a strong creative flair. Join a movement focused on community and member ownership with competitive benefits including bonuses and discounts.

Benefits

Annual bonus

28 days holiday

Pension with up to 10% contributions

30% discount on Co-op products

Virtual healthcare

Training and development support

Qualifications

• Experience managing social media for B2B audiences.
• Hands-on experience running paid and owned LinkedIn campaigns.
• Strong creative and copywriting skills.

Responsibilities

• Develop and deliver a social media strategy.
• Lead paid and organic LinkedIn campaigns.
• Monitor engagement and use insights to improve performance.

Skills

B2B social media management

Creative copywriting

Social media analytics

Campaign management

Tools

LinkedIn

Instagram

Facebook

Job description

Assistant Social Media Manager
£44,880 plus great benefits (Work Level 6A)
Location: Manchester/Scunthorpe (hybrid working – typically two to three days per week spent across our Manchester and Scunthorpe offices, with at least one day each week based in Scunthorpe)

Co-op Wholesale is growing, and we’re looking for people who want to help shape what comes next. As an Assistant Social Media Manager in our brand-new Customer Experience team, you’ll help to define our social media presence, create engaging content, and make sure our brand stands out online. If you know how to use LinkedIn to build strong B2B relationships, drive engagement, and attract new business opportunities, this is the perfect opportunity for you!

Why this role matters

We’re building something big at Co-op Wholesale. With a refreshed structure and exciting plans ahead, we’re creating new opportunities to strengthen our proposition for our independent retailers, key accounts, and a growing corporate client base.

Social media is a big part of that journey. This role is key to how we engage with our partners, share success stories, and raise awareness about the great things our wholesale offer has to give. LinkedIn is our main channel for business growth, and this role leads the way in using it to support partner retention and acquisition. From shaping our brand voice to running paid campaigns, it makes sure our activity builds trust and positions Co-op Wholesale as a leader in the B2B market. This is where you come in.

This is your chance to help bring new ideas to life and make a real impact across Co-op Wholesale. Be part of it.

What you’ll do

• Develop and deliver a social media strategy that supports our brand and business goals
• Lead paid and organic LinkedIn campaigns to help retain partners and attract new ones
• Own and grow our B2C channels (Instagram and Facebook) and build campaigns that convert engagement into in‑store visits
• Help to create and schedule content that targets a variety of audiences and delivers on our campaign objectives
• Share content such as partner success stories, new business wins, and leadership updates
• Monitor engagement, run A/B tests, and use insights to improve performance
• Support crisis communications and reputation management alongside PR and Communications colleagues
• Share social media best practices with teams across wholesale

What you’ll bring

• Experience managing social media for B2B audiences
• Hands‑on experience running paid and owned LinkedIn campaigns
• Strong creative and copywriting skills with a clear grasp of tone, storytelling, and visual content
• The ability to tailor content for different platforms
• Confidence using social media management and analytics tools

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve.

We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion