Assistant Manager, Marketing Analytics – Hybrid Role

lloyds banking group; Halifax; Hybrid; GBP 47,000 - 54,000; Full time

Job summary

A leading banking institution is seeking an Assistant Manager for Marketing Analytics to join their dynamic Marketing Effectiveness team. The ideal candidate will have strong analytical skills, experience in marketing analytics, and proficiency in Python and SQL. They will develop models to evaluate marketing performance, analyze campaigns across various channels, and present findings to stakeholders. This position offers a salary range of £47,790 to £53,100 and supports a flexible hybrid working model, creating an inclusive and diverse workplace for all employees.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

28 days holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• 1–2 years of hands-on Python development experience.
• Proficiency with Python libraries like Pandas and NumPy.
• Understanding of digital attribution techniques.

Responsibilities

• Develop and maintain machine learning models for channel performance.
• Analyse campaign performance across channels to identify trends.
• Translate complex data into actionable insights for stakeholders.

Skills

Experience in marketing analytics or performance analytics

Python development

Data analysis

Attribution techniques

Tools

Python

SQL

Google Analytics (GA4)

Power BI

Job description

A leading banking institution is seeking an Assistant Manager for Marketing Analytics to join their dynamic Marketing Effectiveness team. The ideal candidate will have strong analytical skills, experience in marketing analytics, and proficiency in Python and SQL. They will develop models to evaluate marketing performance, analyze campaigns across various channels, and present findings to stakeholders. This position offers a salary range of £47,790 to £53,100 and supports a flexible hybrid working model, creating an inclusive and diverse workplace for all employees.