Assistant Brand Manager - popchips

Intersnack; Slough; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading snack company in Slough is seeking an Assistant Brand Manager to join their team. You will play a key role in shaping the brand strategy for popchips, managing new product development, and executing marketing campaigns. The ideal candidate should have a passion for brands and marketing, strong organisational and communication skills, and some experience in FMCG. The company offers an annual bonus scheme, comprehensive healthcare support, and dynamic working hours.

Benefits

Annual bonus scheme

Comprehensive healthcare support

KP Pension Plan

25 days holiday

Online platform for benefits

Qualifications

• A desire to learn and grow in FMCG.
• Confidence to ask questions and seek support when needed.
• Ability to manage multiple tasks and deadlines.

Responsibilities

• Support the brand team in delivering the brand strategy.
• Lead projects managing timelines and stakeholders.
• Work with agencies to execute brand campaigns.
• Own monthly performance reporting.
• Manage the marketing budget end-to-end.

Skills

Passion for brands and marketing

Strong organisational skills

Good communication skills

Education

Experience in marketing or FMCG

Familiarity with data analysis and reporting

Job description

Assistant Brand Manager - popchips

Slough (Head Office)

We operate a dynamic working model built on trust, choice and balance. Colleagues typically connect in person 3 days per week, as we know the best ideas and relationships grow when we collaborate side by side.

We also offer Dynamic Friday Hours, giving colleagues the opportunity to flex their time and finish early on a Friday, where the role allows.

Join our snack-loving team

We’re looking for an Assistant Brand Manager to join us at KP Snacks. If you’re ready to bring your ideas to the table, grow your skills and be part of a team that values what makes you, you – this could be your next big move.

About the role

This is an exciting opportunity to work on one of KP Snacks’ priority brands in a fun, fast-paced environment. You’ll play a key role in delivering the popchips marketing plan, supporting disruptive innovation and activating our major music partnership with Tom Grennan.

You’ll help shape the brand strategy and bring campaigns to life across multiple channels. From managing new product development to tracking brand performance and budgets, you’ll be at the heart of making popchips pop!

What’s in it for you?

• Annual bonus scheme, with a strong track record of overachievement
• Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care
• KP Pension Plan – contribution matching up to 7% of your salary
• 25 days holiday, plus the option to buy more
• KP4ME – our online platform for benefits, discounts, wellbeing tools and more

What will you be doing?

• Support the brand team in shaping and delivering the three-year brand vision and strategy, ensuring all activity aligns with long-term growth objectives
• Lead cross-functional projects through the gate process, managing timelines, stakeholders and approvals to deliver successful NPD and EPD launches
• Work closely with creative, media and activation agencies to brief, develop and execute TTL campaigns that drive brand awareness and engagement
• Own monthly brand performance reporting, including internal P&L reviews, consumer and shopper metrics, and competitor analysis to identify trends and recommend actions
• Manage the marketing budget end-to-end, from raising and receipting POs to tracking spend and providing accurate updates to the Brand Manager and Finance team

Who are we?

We’re KP Snacks, part of the Intersnack family. Across more than 30 countries, over 15,000 of us work together to make the snacks people love – from Hula Hoops to McCoy’s. In the UK, we’re a team of around 2,400 colleagues, based across seven sites and our Slough HQ. We’re proud of our close-knit culture, where we speak up, celebrate differences and push boundaries together.

We’re committed to inclusion

We’re building a workplace where everyone belongs. If you don’t tick every box, we’d still love to hear from you – your unique perspective could be just what we need. And if there’s anything we can do to make the process easier for you, just let us know.

We’d love to hear from you if you can bring :

• A passion for brands and marketing, with a desire to learn and grow in FMCG
• A positive, proactive attitude, with the confidence to ask questions and seek support when needed
• Strong organisational skills, able to manage multiple tasks and deadlines
• Good communication skills, comfortable working with different teams and external partners
• Some experience in marketing or FMCG (e.g., internship, placement or junior role)
• Familiarity with data analysis and reporting would be a bonus