Area Sales Manager – Midlands

Alfa-Executive Solutions; West Midlands; On-site; GBP 40,000 - 60,000; Full time

Job summary

A well-established construction equipment dealership is seeking an Area Sales Manager to cover the Midlands region. The successful candidate will be responsible for driving sales in construction equipment and power generation solutions. Key responsibilities include managing sales activity, developing new business opportunities, and building strong customer relationships. Ideal candidates should have proven B2B sales experience, particularly in the construction sector, and a strong understanding of the industry. This position offers an excellent opportunity for growth and influence within a leading company.

Qualifications

• Proven experience in B2B field sales, ideally within construction equipment or related sector.
• Strong understanding of the Construction, Industrial, and Waste & Recycling markets.
• Ability to manage a regional territory independently.

Responsibilities

• Manage and develop sales activity across the Midlands territory.
• Sell construction equipment and power generation products.
• Identify new business opportunities while maintaining customer relationships.

Skills

B2B field sales experience

Understanding of construction equipment

Relationship-building skills

Communication skills

Negotiation skills

Customer network in Midlands

Job description

Job Title: Area Sales Manager – Midlands

Sector: Construction Equipment & Power Generation

Location: Midlands, UK (Field-based)

Role Overview

We are looking for a driven and customer-focused Area Sales Manager to cover the Midlands region. Working for a well-established Construction Equipment dealership, you will be responsible for selling a range of construction equipment and power generation solutions into the Construction, Industrial, and Waste & Recycling markets.

This role is focused on developing new business, growing existing accounts, and strengthening the company’s presence across the region through a consultative, solutions-led sales approach.

Key Responsibilities

• Manage and develop sales activity across the Midlands territory
• Sell a range of construction equipment and power generation products, including associated service and support offerings
• Identify and convert new business opportunities while maintaining and growing existing customer relationships
• Build strong relationships with end users, plant managers, site managers, and procurement teams
• Conduct regular customer visits, site surveys, and equipment demonstrations
• Prepare and present quotations, proposals, and tenders

Skills & Experience

• Proven experience in B2B field sales, ideally within construction equipment, plant hire, power generation, or a related sector
• Strong understanding of the Construction, Industrial, and/or Waste & Recycling markets
• Ability to manage a regional territory independently and effectively
• Excellent communication, negotiation, and relationship-building skills
• Previous experience working for a construction equipment dealership
• Knowledge of excavators, loaders, telehandlers, crushers, screeners, or generators
• Existing customer network within the Midlands region