Area Sales Manager

Protea Recruitment Ltd | Food | Drinks | FMCG Recruitment Partner; Birmingham; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Bonus

Company Benefits

Job summary

A leading recruitment partner is seeking an Area Sales Manager for the West Midlands territory. You will be responsible for developing relationships with manufacturing and engineering customers, identifying new business opportunities, and driving revenue growth. Ideal candidates will have B2B sales experience and strong relationship-building skills. This role offers a competitive salary up to £50,000, bonus, and opportunities for growth within a specialist engineering sector.

Qualifications

• Experience in B2B sales within industrial, engineering, or technical products.
• Background selling welding equipment or machinery is advantageous.
• Proven ability to grow territory revenue.

Responsibilities

• Manage and grow a West Midlands sales territory.
• Develop relationships with manufacturing and engineering customers.
• Identify new business opportunities and drive revenue growth.

Skills

B2B sales experience

Relationship-building skills

Account management skills

Ability to win new business

Full UK driving license

Job description

Up to £50,000 + Bonus + Company Benefits

A well‑established industrial equipment distributor is looking for an Area Sales Manager to take ownership of the West Midlands territory.

The business is a recognised supplier of welding equipment, consumables and engineering supplies, supporting manufacturing, fabrication, engineering and industrial customers across the region. The company works with major global brands and provides product supply, equipment servicing, hire and technical support to its customer base.

This role will focus on developing existing accounts while identifying new business opportunities across the region.

The Role

• Manage and grow a West Midlands sales territory
• Develop relationships with manufacturing, fabrication and engineering customers
• Identify new business opportunities and drive revenue growth
• Promote a range of welding equipment, consumables and industrial products
• Work closely with internal teams to ensure strong customer service and delivery

What We’re Looking For

• Experience in B2B sales within industrial, engineering, or technical products
• Background selling welding equipment, tooling, engineering consumables or machinery is advantageous
• Strong relationship‑building and account management skills
• Proven ability to win new business and grow territory revenue
• Full UK driving licence

The Opportunity

• Salary up to £50,000
• Manage an established West Midlands customer base
• Work with a recognised supplier of industrial equipment and welding solutions
• Opportunity to grow and develop within a specialist engineering sector