Area Sales Manager in Cardiff)

Glen Callum Associates; Cardiff; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A respected automotive parts supplier is seeking an experienced Area Sales Manager to cover South Wales and the Southwest of England. This role involves building distributor relationships and ensuring strong product presence. Candidates should have proven sales experience in the automotive parts industry, strong account management skills, and excellent communication abilities. The position offers autonomy and the chance to engage customers proactively. Competitive salary and benefits include a company car and comprehensive training support.

Benefits

Attractive salary

Enhanced pension

Healthcare and life assurance

25 days holiday + bank holidays

Excellent training and development support

Company car

Qualifications

• Proven track record of consistently achieving sales targets.
• Ability to work independently and provide regular updates.
• Strong problem-solving and decision-making capabilities.

Responsibilities

• Provide comprehensive territory management and strategic sales coverage.
• Proactively engage customers through direct and indirect sales activity.
• Ensure product availability and provide advertising support.

Skills

Proven sales experience in the automotive parts industry

Strong account management skills

Excellent communication skills

Negotiation and persuasion

Strong planning and organisational abilities

Numerate and analytical

Tools

MS Office

Google Suite

Job description

Area Sales Manager - Automotive Aftermarket

A fantastic opportunity has arisen for an experienced sales professional with a strong background in the automotive aftermarket. This role is perfect for someone who thrives on building relationships, managing a busy territory, and driving commercial performance through proactive customer engagement.

As Area Sales Manager, you'll represent a respected and long‑established automotive parts supplier across South Wales and the Southwest of England. You'll take ownership of distributor relationships, ensure strong product presence, and provide hands‑on support to customers through training, promotional activity, and strategic territory planning.

This position suits a driven field sales or area sales manager who enjoys autonomy, problem‑solving, and delivering results within a supportive and collaborative commercial team.

What's in It for You

• Attractive salary
• Enhanced pension, healthcare, and life assurance
• 25 days holiday + bank holidays
• Excellent training and development support
• Company car

Location

Field‑based in South Wales or the Southwest of England.

Ideal locations include (but are not limited to): Cardiff, Newport, Swansea, Bridgend, Bristol, Bath, Gloucester, Cheltenham, Swindon, Taunton, Exeter, and surrounding areas.

What We're Looking For

• Proven sales experience, within the automotive parts industry
• Strong account management skills with a track record of consistently achieving sales targets
• Ability to work independently, providing regular updates, reports, and territory insights
• Excellent communication skills – clear, thoughtful, and accurate at all levels
• Strong planning and organisational abilities
• Confident networking skills and the ability to build long‑term relationships
• Skilled in negotiation, persuasion, and influencing customer behaviour
• Numerate and analytical, with effective IT skills across MS Office and Google Suite
• Strong problem‑solving and decision‑making capabilities
• Proactive, results‑oriented, and comfortable staying away from home when required

What You'll Be Doing

• Provide comprehensive territory management, including strategic sales coverage and distributor relationship development
• Proactively engage customers through direct and indirect sales activity
• Ensure product availability and provide support such as advertising materials, catalogues, and staff training
• Communicate effectively by informing accounts of programmes, promotions, and updates
• Adhere to journey plans and complete company reports, including monthly competitive activity updates
• Resolve problems, address customer dissatisfaction, and escalate issues when necessary
• Ensure full compliance with company policies, procedures, and promotional activity

Register Your Interest

Job Reference: 4303KB - Area Sales Manager - Automotive Aftermarket

Glen Callum Associates is committed to creating diverse and inclusive workplaces. We welcome applications from all qualified candidates regardless of gender, age, ethnicity, disability, sexual orientation, or background. If you need any adjustments during the recruitment process, please let us know – we're here to support you.