Area Sales Manager

Recruitment Services UK; West of England; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Company car (Carr Allowance £5000)

Fuel Card

Private healthcare

Family member add-on option

Holiday entitlement

Christmas shutdown

Job summary

Herz Valves UK Ltd is seeking an experienced Area Sales Manager to cover the Southwest on a field-based basis. The role focuses on developing new business, managing existing accounts, and maintaining strong customer relationships to drive spend and retention.

A technical background is advantageous for consulting with a varied client base, with quarterly travel to the Peterborough head office for sales meetings and a hybrid field/home working pattern.

Qualifications

• Proven experience in field sales within a B2B environment.
• Ability to build and maintain long-term client relationships.
• Experience managing accounts, controlling spend and reducing attrition.
• Technical background or strong technical understanding is advantageous.

Responsibilities

• Develop, manage, and grow a defined sales territory across the Southwest.
• Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition.
• Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders.
• Work with clients to understand technical requirements and provide value-led solutions.
• Monitor customer spend, margins, and retention, taking proactive steps to address risks.
• Deliver against KPIs, sales targets, and growth objectives.
• Maintain records of activity, pipeline, and forecasts.
• Attend quarterly sales meetings at the Peterborough head office.
• Collaborate with internal teams to ensure excellent customer service and delivery.
• Friday afternoon is generally used as a home office day for administration, planning, and follow-ups.

Skills

Field sales

Client relationships

Account management

Technical background

SME selling

KPIs

Self-motivated

UK driving licence

Job description

Job Title: Area Sales Manager

Territory: Southwest

Location: Field-based

Head Office: Peterborough

Overview

Herz Valves UK Ltd is seeking an experienced and motivated Area Sales Manager to manage and grow their customer base across the Southwest. This is a field-based role focused on building long-term relationships, developing new business, and managing existing accounts, with a strong emphasis on commercial performance, spend management, and customer retention.

A technical background would be a distinct advantage, enabling effective consultation with customers and stakeholders across a varied client base.

Key Responsibilities

• Develop, manage, and grow a defined sales territory across the Southwest
• Cultivate strong, long-term relationships with existing customers to maximise spend and reduce attrition
• Identify and secure new business opportunities, selling to SMEs, merchants, architects, and related stakeholders
• Work closely with clients to understand technical requirements and provide value-led solutions
• Monitor customer spend, margins, and retention, taking proactive steps to address risks
• Deliver against agreed KPIs, sales targets, and growth objectives
• Maintain accurate records of activity, pipeline, and forecasts
• Attend quarterly sales meetings at the Peterborough head office
• Work collaboratively with internal teams to ensure excellent customer service and delivery
• Friday afternoon is generally used as a home office day for administration, planning, and follow-ups

Skills & Experience

• Proven experience in field sales or area sales management within a B2B environment
• Demonstrated ability to build and maintain strong client relationships
• Experience managing accounts, controlling spend, and reducing customer attrition
• A technical background or strong technical understanding is highly advantageous
• Confident selling to SMEs, merchants, architects, and similar customer groups
• Strong commercial awareness and ability to work to KPIs
• Self-motivated, organised, and comfortable working autonomously
• Full UK driving licence

Salary & Benefits

• Basic salary: £40,000 per annum
• Commission: 15-20% of annual salary
• Company car: Carr Allowance £5000
• Fuel Card (Radius)
• Healthcare: Private healthcare provided (MediCash)
• Option to add family members at additional cost
• Holiday:
• 20 days annual leave
• Plus 4 days reserved for Christmas shutdown
• Additional holiday entitlement awarded based on length of service

Working Pattern

Field-based role with hybrid working

Friday afternoon typically used as a home office day

Quarterly travel to Peterborough for sales meetings